Posts Tagged ‘Ultron’

The Fantastic Flub

Tuesday, August 11th, 2015

Now that the review embargo has been lifted on the new Fantastic Four film reboot because it is finally in theaters, what we all expected if fully evident. The film is lousy. With a horrible 9% ranking on Rotten Tomatoes you can bet your popcorn money that this is one superhero flick that is a super stinker.

Marvel must be loving every second of it since it has been their goal to see FOX fail as miserably as possible with both the FF and X-Men franchises in hopes of gaining back the exclusive film rights to their iconic characters.

But who does it really hurt when a superhero film like the FF tanks badly? This film still opens with the same giant red and white  MARVEL logo that appears in every FF ad. It is also the same MARVEL logo that opens every Marvel Studio film as well. Serious comic fans and fans of the superhero genre may understand the tumultuous relationship between Marvel and FOX but they represent a small percentage of the millions of movie goers that spend their hard earned cash at the multiplexes world-wide. To them, this is a Marvel superhero film that sucked and could be a forbidding of the collapse of the genre because they don’t understand the difference.

This spring’s Avengers: Age of Ultron underperformed compared to the first Avenger film, and this summer’s Ant Man showed tepid opening box office numbers though it was well reviewed and continues to put people in the seats. Now the Fantastic Four crashes and burns taking with it the legendary team of superheroes that initially put Marvel on the map. Iconic characters like the Thing and the Human Torch who in the past have teamed-up with every major Marvel character are unmarketable, laughing stocks and Marvel’s most prominent villain, Dr. Doom, is a joke.

Even if Marvel were to regain the film rights to these characters that would have to put them on ice longer than Captain America before they could revive them after the three failed attempts mustered by FOX.  This Honest Trailer sums up FF film history nicely.

We may all be rooting for Marvel to get their properties back, especially now that they have proven to have the ability and willingness to maintain the integrity of the characters we have all grown to love, but it is painful to watch characters created by Stan Lee and Jack Kirby drawn, quartered and drug through town so mercilessly.

These characters that marked the beginning of a new age in the superhero genre back in the 1960’s could signal the demise of the genre in the eyes of the general public with this continued  box office failure. That could that be too much Doom to bear.

Gerry Giovinco

‘Marvel Studios: Assembling A Universe’ – A Kit With Instructions

Tuesday, March 18th, 2014

Tonight ABC television airs a special, ‘Marvel Studios: Assembling A Universe’ that is being promoted as an exclusive look inside the world of Marvel Studios.

Marvel’s website succinctly describes the world premiere primetime event:

“Marvel Studios has pioneered and broken box-office records around the world, creating a cinematic universe unlike any other in pop culture history through its blockbuster films. Beginning with “Iron Man” in 2008 and continuing today through “Marvel’s Agents of S.H.I.E.L.D.” on ABC and the theatrical release of “Captain America: The Winter Soldier” this April, the Marvel Cinematic Universe presents audiences with some of the most groundbreaking and dynamic storytelling that brings an unprecedented vision to the world of entertainment.

In this exclusive primetime documentary special, audiences will be taken further into the Marvel Cinematic Universe than ever before, offering viewers a front row seat to the inception of Marvel Studios, the record-breaking films, the cultural phenomenon, and further expansion of the universe by Marvel Television.

Marvel’s first television special documents the exciting story behind Marvel Studios and the Marvel Cinematic Universe, featuring exclusive interviews and behind-the-scenes footage from all of the Marvel films, the Marvel One-Shots and “Marvel’s Agents of S.H.I.E.L.D.” Viewers will walk a clear path through this amazing and nuanced universe, featuring sneak peeks at the future of “Marvel’s Agents of S.H.I.E.L.D.” on ABC, new footage from Marvel Studios’ upcoming theatrical releases, “Captain America: The Winter Solider” and “Guardians of The Galaxy,” and a sneak peek at the upcoming Marvel’s “The Avengers: Age of Ultron.'”

Curiously, they never mention the words “comics” or “comic books” once in their own promotion of this marketing extravaganza.

Seriously?

Fortunately early clips from the documentary shown on other sites quote Marvel Comics’ Editor-In-Chief, Axel Alonso saying,

“What Marvel Studios has done is very similar to what Marvel Comics did back in the day. They’ve built individual stories to stand on their own two feet, then they found a way to take those stories and weave them into a larger narrative.”

Thank you… I think.

Marvel Studios needs to pinch themselves, wake up and come to the stark (pun intended) realization that they are not creating anything. They are ADAPTING!

They are assembling this cinematic universe of theirs from a kit whose instructions were clearly established over a 73 year history by a ton of creative individuals whose professional careers were dedicated to making comic books!

Forget IRON MAN in 2008, let’s start with CAPTAIN AMERICA in 1941 and see where the Marvel Universe would be without their First Avenger that was created by Joe Simon and Jack Kirby.

That’s right, the same Jack Kirby whose name pops up when you also mention the creation of, Iron Man, Hulk, Thor, Avengers and Agents of S.H.I.E.L.D. all of which  he collaborated on with some guy named Stan Lee throughout the 1960’s.

Stan Lee? Yeah, he was Editor-in-Cheif back in the day” and was probably the guy most responsible for finding a way to weave those stories into a “larger narrative” since he was sitting behind the big desk at the time, directing traffic and providing the final scripting on all of those comics.

Let’s not even get started on the Guardians of the Galaxy whose long list of creator contributors include the names of folks like Arnold Drake, Gene Colan, Steve Englehart, Steve Gan,  Bill Mantlo and Keith Giffen just to name a few.

By the way, there is one Guardian that has been lurking around the Marvel Universe since 1960. Yup! Groot made his first appearance in TALES TO ASTONISH #13 and is credited to – guess who? Stan Lee, and Jack Kirby along with a fella named Dick Ayers who also contributed to the creation of Iron Man.

Don’t be surprised if that alien shown in the T.A.H.I.T.I. episode of Agents of S.H.I.E.L.D. turns out to be Groot regenerating in that giant test tube. He is, after all, an alien plant species that was once held captive by S.H.I.E.L.D., became member of Nick Fury’s Howling Commandos and was later selected by the Kree to join the Guardians of the Galaxy to battle Ultron and the Phalanx where he sacrificed his life only to be brought back from the dead by Rocket Raccoon who managed to regrow him  by planting  one of his branches.

Nah!  That shit only happens in comic books.

Marvel Studios is working with a gold mine of material even after licensing out huge properties like Spider-man, X-Men and The Fantastic Four. Thanks to work-for-hire conditions in the comics industry the bulk of that material was produced for a  mere page rate and most of those creators that originally built that universe will never see a thin dime in royalties delivered to them or their heirs, especially not those of the late Jack Kirby whose creative genius is associated with most of this current crop of film and television that the Marvel Universe is built on.

Maybe, like Groot, there is hope that a seed, a branch or a twig could be planted and justice could grow from a bad deal that has been declared dead.

Remember, that without those comic books, none of these films and television shows will have ever existed and neither will have all the industry that is built around licensing and merchandising them, creating tons jobs that help support our economy.

What entertainment would we be enjoying this summer without Joe Simon, Jack Kirby, Stan Lee and the rest of those comic book creators?

Without them there is no Marvel Universe to assemble.

Making Comics Because We Want to,

Gerry Giovinco




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