Posts Tagged ‘Time/Warner’

Rocket Raccoon Not Rabid as Expected

Tuesday, March 4th, 2014

The battle over fair compensation for comic book creators whose creations have generated enormous profits for the corporations that now own them is almost as old as the industry itself. In most cases the fight is futile since most comic creators simply do not have the economic clout to legally go after companies as mighty as Marvel or DC and their parent corporations, Disney and Time/Warner.

Shame is the greatest tool that creators have found to expedite justice and it seems to work. Neal Adams relied on it heavily when he publicly shamed DC into settling with Superman creators Jerry Seigel and Joe Shuster who were living in poverty prior to the release of the first blockbuster SUPERMAN film.

Creators are gaining an upper hand these days thanks to shame. It is much easier to demonstrate to the public the gross disparity of a struggling, aging and infirm cartoonist as opposed to a monolithic corporation who is potentially making billions off of their creation.

Behind closed doors settlement deals are finally being made and creators are being reigned in before the shaming begins and apparently it is working hopefully for the benefit of all since deserved creators are suddenly falling silent on the issue.

Advocates for comic creators rights have been foaming at the mouth ever since it was revealed that the Rocket Raccoon would be a driving force in the impending bonanza that will be the GUARDIANS OF THE GALAXY film to be released this summer. Rocket Raccoon’s co-creator Bill Mantlo was the victim of a horrible accident in 1992 that has left him brain damaged and institutionalized in a nursing home ever since.  Surely Bill Mantlo would be the perfect poster boy for comic creators rights if he were not to get fair compensation and credit for his contribution.

Let the shaming begin!

What? Not so fast?!

Bill’s brother and legal guardian Mike Mantlo boldly called off the dogs by releasing this statement:

“FOLKS, FOLKS, FOLKS…..please, enough of the hating on Marvel. Marvel has compensated, is compensating, and will continue to compensate Bill well into the future for anything that he’s entitled to compensation for. Please don’t spread false or malicious rumors, gang. Bill’s relationship with Marvel is EXCELLENT, and I wish for it to continue to be so. And all the false or exaggerated “facts” being tossed around about his accident (he was NOT in a coma for “years”, and the family was NOT put into financial ruin or destitution, among other WRONG “facts”). Yes, Bill was the victim of a horrible and tragic accident. Blowing everything out of proportion does no one any good. You guys (ALL OF YOU) have been a Godsend to Bill for these past 22 years by keeping his name & reputation alive, and by continuing to champion my cause of helping him improve his quality of life in whatever way I can, and I thank you ALL sincerely for that. Please, let’s try some positive energy for the fu! ture, so that BILL MANTLO WILL RULE FOREVER!”

In another release he states:

“Folks, on behalf of Bill I urge everyone to SUPPORT the “GUARDIANS OF THE GALAXY” film, and help it have TREMENDOUS SUCCESS. That will benefit Bill Mantlo more than anyone could ever imagine”

Give Marvel and Disney some credit for recognizing that they were not going to be able to compete with the public hazing generated by support for a severely handicapped writer in a wheel chair that is responsible, along with artist Keith Giffen, for what looks like will be the fuzzy, break out star of the summer, Rocket Raccoon, who would have surely been a rabid thorn in their side if they had not struck preemptively.

Thank you!

It will be a pleasure to watch a Marvel film for a change without experiencing some kind of guilt for knowing that a creator or an heir (Most notably, Jack Kirby and his family) has been left unfairly compensated.  If only this could be the fundamental business practice of the comics industry from now on.

Let’s keep the ball rolling!

Maybe the big guys have finally realized that he positive PR generated from treating creators fairly is in everyone’s favor including their own.

Like Mike Mantlo, I sincerely hope that GUARDIANS OF THE GALAXY is a monolithic success. I know that because of Bill’s situation, he will never truly be able to enjoy any measure of profit that is generated by the film, though it will surely benefit his care.  The comfort is that ,in the shadow of the film’s great success , his personal story will become such a high profile subject that he will be immortalized in the pantheon of comic book and pop culture history where he belongs.

Bill Mantlo is a reminder to us all that though money is important it does not last forever and it is purely materialistic. Being recognized and acknowledged for our contributions and creations is what seals a place in history and in the hearts of all that enjoy our work.

Acknowledgement and acceptance is what creators, regardless what art they practice, truly live for.

So when the credits role by, and should you hopefully see Bill Mantlo’s name, jump out of our seat and cheer so loud that he feels the warm tremor as he sits in his nursing home beaming with pride because he knows in his soul that he is loved for something he created.

Gerry Giovinco

Fans of Bill’s work can follow updates from his brother on the Bill Mantlo facebook group .

Make donations here.

or mail Bill cards and well wishes to:

Bill Mantlo

c/o Queens Nassau Nursing Home

520 Beach 19th Street

Far Rockaway, NY 11691

SUPERHEROES™: The Never Ending Bullshit – Truth, Justice and Corporate Greed Part 3

Tuesday, November 19th, 2013

Corporate Greed: There was a time when there was such a thing as the American Dream. It was predicated on the idea that if you worked hard, lived a good life  and saved your money you will achieve success. The American Dream manifested itself  differently in comic books where it was represented in the very beginning of the industry by downtrodden sons of immigrants during the Great Depression. Their vision was that of the meek attaining tremendous powers and using them to protect and serve their community. Their creations, which launched a genre known as superheroes, represented “Truth, Justice and the American Way.”

The recent PBS documentary Superheroes: The Never Ending Battle did a wonderful job bringing attention to these idealistic virtues of superheroes and comic books. What it neglected to do, however,  was show that superheroes of today also represent the continued victimization of their creators and their families and have become the iconic representation of Corporate Greed as the two monolithic media corporations Time/Warner and Disney, the parent companies of DC and Marvel respectively, seek to control, dominate, and protect their intellectual properties. They do this by the use of Draconian creator contracts, militant trademark enforcement of not just their characters but the word superhero itself, and by putting a stranglehold on the markets where other comics are sold and distributed.

This is what I see as the greatest failure of the documentary. That it supposedly represents superheroes as being a significant part of our culture. That superheroes are the modern American mythology. That superheroes represent Truth Justice and the American Way. That Superheroes are everywhere consumed by the imaginations of everyone. The documentary fails because it focuses solely on the superheroes represented by Marvel and DC and consequently  becomes a tool that empowers their domination and control of the entire genre.

Corporations are quickly corralling us all into a culture that is dictated by them. There was a time when culture would influence decisions made by a corporation but now media has such a firm embrace on our cultural psyche that they can manipulate our every whim. As corporations like Time/Warner and Disney seek to control trademark ownership of public domain characters from every fable, myth, legend, story and comic book they have a lock on each and every one of us that goes much deeper than our pocketbook. They control the extent our imaginations and the marketability of our creativity, personally and as a culture.

Superheroes were born from comic books for one reason. No other medium besides comics gives any person the opportunity to create so vividly a story that is so fantastic and so unimaginable about a person with incredible superpowers and their adventures. Comics let us deliver that idea to an audience in a precise and visually stimulating way with very little expense.

Imagine that the images that could be drawn on a page by a poor immigrant teenager with a pencil and ink were so fantastic that it required over forty years of technological development before they could be made believable on film! Today, it costs hundreds of millions of dollars to make a superhero action film but a superhero can come alive in a comic for next to nothing. The creator of the next great superhero could be a young kid publishing that story right now for very little cost on the internet, reaching millions of people around the globe in an instant.

That is the power of comics. That is the power of unfettered culture. That is the biggest fear to these big corporations, that the next great superhero will fly right under their nose and take the world by storm and they will not own a piece of it.

So Corporate Greed does what it does best and attempts to create tunnel vision for everyone it can with documentaries like Superheroes: The Never Ending Battle. They create a new mythology that everyone is expected to believe, that the Marvel and DC superheroes are the only game in town.

If they get enough of our attention and enough of our money and can control enough of the distribution system (we are to believe there is only one real comic book distributor) maybe we won’t notice that there is a world of other comics and superheroes out there. Maybe we won’t notice that many are much more entertaining and original than the seventy-five-year-old rehash of Superman or that fifty-year-old not-so-fresh take on Spider-man.

It is our job as true fans of the medium of comics and the genre of superheroes to remain vigilant and to ensure that the wealth of accurate information about what we love is not forgotten because the true archives of the past is the fertile ground from which a fruitful future will spring regardless how much manure is spread on the dried up wasteland of lies that the corporations want us to believe.

Yes the title of the documentary got it right. When it comes to superheroes there is a never ending battle to tell the truth about the comics industry, seek justice for creators, and to not fall victim to corporate greed because what we usually get told in documentaries like this is just a pile of very pretty bullshit that panders to the big guys.

Previous links to my perspective on this documentary can be found here:

SUPERHEROES™: The Never Ending Bullshit

SUPERHEROES™: The Never Ending Bullshit – Truth, Justice and Corporate Greed Part 1

SUPERHEROES™: The Never Ending Bullshit – Truth, Justice and Corporate Greed Part 2

Making Comics Because We Want to,

Gerry Giovinco




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