Posts Tagged ‘The World Of Ginger Fox’

The Comic Company: Origins of a Graphic Novel

Tuesday, November 30th, 2010


Will Eisner’s CONTRACT WITH GOD
, published in 1978 is most often noted as the first graphic novel mostly because it was the first to declare the name.

The term graphic novel has come to be associated with any collection of comic works that is perfect bound though many would be more aptly distinguished simply as trade paperbacks.

Eisner’s graphic novel itself was actually a collection of four stories rather than one long story generally associated with the word novel.

The first “graphic novel” that I remember reading was Archie Goodwin and Walt Simonson’s adaption of the movie ALIEN published by Heavy Metal in 1979. Titled ALIEN: The Illustrated Story this 64 page, full-color, perfect bound package was a riveting masterpiece of comic art that sold for only $3.95!

I am always surprised that this book is overlooked when the topic of graphic novels is discussed. For me personally, it was a benchmark. I had read trade paperback collections of comics from pocket sized collections of Charles Schultz’s PEANUTS, to Burne Hogarth’s TARZAN of the APES and all of Stan Lee’s Origin books but the ALIEN book, more than any other, spoke to me about format.

It was my first look at what the future of comics could be.

When we began publishing comics as Comico in 1982 we started from the ground up with black-and-white comic books that looked more like fanzines and quickly grew to publish a line of full-color comics that rivaled anything in the market at the time.

Along the way we published a number of graphic novels, two featuring Matt Wagner’s GRENDEL, Harmony Gold’s ROBOTECH, Doug Wildey’s RIO, Mike Baron and Mitch O’Connell’s The World of GINGER FOX, and Harlan Ellison and Ken Steacy’s NIGHT and the ENEMY.

Comico Graphic Novels

Before them all was an unusual graphic novel collection called MAGEBOOK. What made this book unique was that it was NOT a reprint of the first four issues of Matt Wagner’s critically acclaimed comic MAGE.

In 1984 it was apparent that there was a new trend in comics. The miniseries was becoming popular with titles like CAMELOT 3000 and WATCHMEN. It was inevitable that these would be collected and re-published as graphic novels after the initial run.

Matt had informed us early on that MAGE, likewise, would be a limited series. The idea of collecting it in graphic novel format as well became a goal.

Then we were presented with a production issue. In an effort to minimize unit costs, our comics were being gang-printed and though MAGE was a critical success it sold in smaller numbers than most of our other books, resulting in an overstock of the title to be stored.

There, warehoused on a skid, was the opening chapter of what would become our first published graphic novel.

After the first issue we began not binding the interiors of the books, storing the excess signatures for future use. After four issues of MAGE had been published we collected the signatures and the overstock of the first issue and had them neatly bound in a graphic novel format producing MAGEBOOK for merely the cost of the cover and the binding.

Magebook 1

MAGEBOOK was a collection of the original print-run of the first for issues; ads, letter pages and all. Due to its success, we repeated the process for the second volume which has notably larger size dimensions than the first volume because of the availability of trim area that was lost on the first volume due to the first issue of MAGE having been previously trimmed and bound as a comic book.

Magebook 2

These two volumes of MAGEBOOK were probably the only graphic novels ever produced this way! If anyone has any knowledge of others I would love to know about them.

MAGE was later licensed to Starblaze Graphics who repackaged it into a beautiful glossy three volume set that was released in paperback and deluxe, sleeved, Hard Cover editions.

Bill Cucinotta and I still like the idea of repackaging material that we enjoy.

co2comics.com

While we are determined to seek out exciting new features by talented comic creators to post here on CO2 Comics, there are a number of features found here that are digital repackages of previously published material which we are proud to introduce to a new audience on the internet.

David Anthony Kraft's COMICS INTERVIEW: The Complete Collection Vol 1

We have also made it our mission to repackage a very important part of comics history. David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection will be a eleven volume set and is, without doubt, “The Greatest Collection of Interviews in the History of Comic Books.”

The first volume available in Hard Cover and Paperback is ON SALE NOW and can be found at www.comicsinterview.com.

Hurry and get your copy in time for Christmas!

Making comics because I want to

Gerry Giovinco

Thursday Weekly Update | The World Of Ginger Fox

Thursday, November 18th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!

Thursday Weekly Update | The World Of Ginger Fox

Thursday, November 11th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!

The Comic Company: Direct Marketing with Style

Tuesday, November 9th, 2010

In 1987 the Comico graphic novel The World of Ginger Fox was wowing readers with its action, adventure and style. Lucky for us all this brilliantly executed work is available in serialized form right here at CO2 Comics where it is updated weekly!

Ginger Fox Cover

Ginger Fox attracted a lot of attention because, not only was it written by Mike Baron, one of the top talents in comics it was illustrated by a young and outrageously gifted Mitch O’Connell who’s work was already infiltrating pop culture.
Mitch’s art had a signature style that had already caught the eye of Playboy magazine and propelled Ginger Fox into a larger arena than the Direct Market could provide at the time.

A creative director at Jordan Marsh, which was a big department store chain in New England but has since been absorbed by Macy’s, took notice and evolved a plan to turn a negative into a positive.

Jordan Marsh had been heavily criticized in the press for a “Jack and Jill” themed ad campaign that many felt targeted white’s only and slighted other races in their demographic. They needed to patch things up with their minority shoppers.

The idea was to create a comic that had the feel of “Archie” with a multi-cultural cast to support the Jackson and Jillian characters. The characters would be presented in numerous situations that would allow for wardrobe changes where they would model the outfits that were being sold in Jordan Marsh’s Style-o-rama department for young men and women. Text boxes with pointers would be used to describe the products and their prices.

The call rang out to Comico. We knew how to get Mitch and we knew how to make comics that looked great. Who else would you call, Ghostbusters?

I flew up to Boston a few times to work out the details of the campaign and I wrote the script. Mitch of course provided the art which was colored by Linda Lessman.
L. Lois Buhalis provided the lettering and Maggie Brenner had the editing chores.

This was to be Jordan Marshes fall catalog and though it had a playfully spooky theme to the story it was not particularly about Halloween.

Style O Rama cover, click to see the catalog

The finished product was stunning and was used as a direct mail ad to be distributed to mailboxes throughout Massachusetts, Connecticut, Maine, New Hampshire, New York and Rhode Island. (Sorry Vermont!)

The effectiveness of the mailer was questioned by the venders of the outfits who would have rather seen actual photos of their products but Advertising Age magazine, the leading source for news in the advertising industry, awarded it as one of the best Direct Marketing campaigns of 1987!

Best of Advertising Age

We also produced a few full-page newspaper ads to support the campaign. Though they were black-and-white, they they were just as stylish and beautiful as the color comic which was separated by Murphy Anderson’s Visual Concepts.

Style O Rama newspaper ads

As I mentioned in previous blogs Murphy’s son, Murphy Jr. was a master at creating effects in flat-color comics. His specialty was an effect that looked like acid washed denim which was the rage in the late 80′s. Needless to say it was used often in this sixteen-page catalog that was disguised as a comic book.

Jillian makes a point

I’m sitting here re-reading the comic twenty-three years later and I notice a line that had to be changed for political correctness and was never quite as funny as it was intended (heck it barely made sense.) In the first panel on page 8, Jillian originally points out to Jackson that his fly is open. This is what was suppose to cause the fit of embarrassment in the next panel that is lost on the reader in the final copy.

It’s amazing the power one word balloon can have!

The most influential word balloon I can think of is the one that graces the cover of CO2 Comics very own publication as the logo of David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection.

Comics Interview Standard Edition

That balloon represents the voices of a generations of comic professionals and fans that provide unique insight into the heart and soul of the comic industry over the last seventy years.

If you are not familiar with COMICS INTERVIEW stop over at http://www.comicsinterview.com/purchase.html for a little sample of what the excitement is all about.

If you love comics and the history of the industry you will love this collection.

There you have it! I am not ashamed to blatantly plug a product that I so passionately believe in. When you get your copy, you’ll be wanting to tell your friends about it too!

Making Comics Because I Want To!

Gerry Giovinco

Thursday Weekly Update | The World Of Ginger Fox

Thursday, November 4th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!

Thursday Weekly Update | The World Of Ginger Fox

Thursday, October 28th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

Ginger Fox Update

Click here to read this comic NOW!

Thursday Weekly Update | The World Of Ginger Fox

Thursday, October 21st, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!

Thursday Weekly Update | The World Of Ginger Fox

Thursday, October 14th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!

Thursday Weekly Update | The World Of Ginger Fox

Thursday, October 7th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!

Thursday Weekly Update | The World Of Ginger Fox

Thursday, September 30th, 2010

New page of The World Of Ginger Fox by Mike Baron
& Mitch O’Connell is now available.

GINGER FOX Update

Click here to read this comic NOW!


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