Posts Tagged ‘The Comic Company’

Baseball Cards, Slurpee Cups and Comic Books

Monday, June 20th, 2011

It has been popular lately to reminisce about personal early comic book reading experiences. We all remember the moment that our imagination was permanently captured by the medium and, of course, the experience is unique for everyone. Don Lomax who’s CAPTAIN OBESE comic is a feature here at CO2 Comics recently talked about his early comic reading experiences and how they influenced his comic creating in this interview.


As for my own experience, comic strips were my first introduction to sequential art. I remember, when I was a very young child, anxiously looking forward to the Sunday paper each week so I could sprawl out on the floor and be mesmerized by the colorful pictures that seemingly came to life on the expansive sheets of paper. I couldn’t read but I had a good sense for what was going on especially in the action comics I was drawn to like Buck Rogers, Prince Valiant, Popeye, Alley Oop and Dick Tracy.

Buck Rogers, Prince Valient, Popeye, Alley Oop, Dick Tracy.

Silly Putty made reading the comics more tactile as I was fond of capturing the images on the rubbery clay and distorting them with seemingly limitless possibilities.  This was probably how I conjured the first notion that I could exercise my creative urges with comics.  A long weekend afternoon of rolling gleefully on sheets of newspaper  would leave me fully smudged with cheap ink, my toddler’s clothes permeated with the musty odor of newsprint and my imagination broadened with the endless creative potential that was  exhibited in those color drenched comics.

My local newspaper, the Norristown TIMES HERALD had a weekly supplement for children, it was a four-page, black-and-white,  pull-out called TINY TURTLE that was mostly a cartoony activity sheet that encouraged children to color, draw, do puzzles, read and learn. It featured a monthly calender and was always specific to the season. This came in the Saturday edition of the paper ensuring that my childhood weekends were fairly occupied by my local press.

Gerry Giovinco after open heart surgery

Collections of Charles Schulz’ PEANUTS were my first recollection of enjoying comics bound by covers. My uncle would bring the pocket book size collections over to amuse me while I recovered from open heart surgery. I was nine years old and I would read them front to back before ever putting them down. They were the best distraction from my physical ailments and proof that laughter was, in fact, the best medicine. Nothing was funnier to me than the exploits of Charlie Brown, Snoopy and the gang and I would torture my family by reading the gags aloud and describing the pictures. Somehow the jokes were never as funny when I retold them but my own sides still split with laughter upon each retelling.

I was an avid reader in grade school and gravitated toward adventure and mystery stories. I remember enjoying series books like The BOBBSEY TWINS, The HARDY BOYS and TOM SWIFT. During this time I remember Big Little Books capturing my attention as well.  Big Little Books were chock full of illustrations on every other page and I found myself just as drawn to the images as I was toward the words.

Trips to the barber shop were where I first encountered comic books. I remember there being two magazine racks in the back of the shop, one for the men and the other for the boys. The men’s rack was chock full of PLAYBOY magazines and the best way to get a glimpse of their voluptuous subject matter was to spend as much time as possible by the other precariously close rack that contained comic books.

Though the comics were at that point a precocious end to a means, I would spend a lot of time thumbing through them and I soon discovered that there was a difference between the Marvel and DC comics. The DC comics at the time had a lot of short stories in them and I found that I could enjoy them more because I could get a full story while I waited. The Marvel comics always left me hanging and though I found the images and story more dynamic, I would always be left disappointed, not knowing how the story ended.

As I became a little more independent I would make frequent trips to the local 7-11 convenience store that could be reached through a network of shortcuts through neighbors’ yards. The mission was always the same, milk and bread for Mom, baseball cards and Slurpees for me and my brothers.

The Slurpee cups at the time had images of baseball players on them and my brothers and I were avid collectors, especially hunting for cups of our beloved Phillies.  We were always on the prowl for cups featuring our heroes Steve Carlton, Greg Luzinski, Larry Bowa and Mike Schmidt. Inevitably we had stacks of those baseball cups featuring stars from every team in MLB. This went on for a couple of seasons then one day everything changed. The Slurpee cups featured something different… Marvel characters!

Captain America 167

I had already been picking at comics and had, despite my earlier convictions about Marvel comics, recently been enamored with issue #167 of CAPTAIN AMERICA and the FALCON by Steve Englehart and Sal Buscema. I remember rushing home and reading it beneath a peach tree in my back yard on a particularly balmy fall day, I then spent  the afternoon recreating the cover while sitting at the dining room table.

Captain America Slurpee Cup

The Slurpee cup completist in me along with the Marvel story arcs  fueled my need to collect the comics and soon I was a master at knowing the delivery dates of the magazines of every convenience and drug store in my immediate area. I started collecting only CAPTAIN AMERICA then titles that featured CAPTAIN AMERICA soon I found Cap crossing over into title after title and before I knew it I was hooked on the whole Marvel Universe.

In the process I was collecting those Slurpee cups too and found that I loved to copy the classic images off the cups. I probably learned more about drawing the human figure from those images on the cups than any single other resource at the time.

By the time I got to high school my fate was sealed. I knew I wanted to make comics when I grew up and that became the focus of my education until I left college to co-found COMICO the Comic Company.

Making Comics Becuse I Want To

Gerry Giovinco


The Comic Company:
Presenting…

Tuesday, July 27th, 2010

Looking back, I guess it took a lot of guts for three kids from Norristown to decide that we wanted to start a comic book company especially considering that we were all still attending college and had no money except for what little we made working part-time jobs.

I struggled to meet class deadlines at the Philadelphia College of Art (PCA now UArts) and labored on weekends at places like 7-11, K-Mart, and Pizza Hut just to have spending money. The dream of making comics preoccupied my mind at every job I held. The evidence is a comic that I made while working as a cook at Pizza Hut in the winter of 1980.

Read Pizza man And Pizza Woman

The Norristown Pizza Hut Presents…Pizza Man & Pizza Woman was the first comic that I had published by anyone other than myself. It appeared on the last page of the company’s nationally distributed, monthly, twelve-page, 8.5 x 11″ newsletter Pizza Hut News Brief. This was a format that I would adapt later when publishing DUCKWORK at PCA with CO2 Comic’s own, Bill Cucinotta and the rest of the self-proclaimed DUCKS.

Phil LaSorda, Vince Argondezzi and I were all dreamers, but at the time we never believed that we could not do what we had set out to do once we had read Don Rico’s How to Start a Comic Book Empire in Free Enterprise magazine.

We considered our biggest asset to be ourselves since we knew that we would create the art for our own publications, saving us a lot of money.

Our biggest asset, however, turned out to be our own naiveté. To every person who scoffed and told us we could not do it, we had only one answer. Why not? Honestly, because we didn’t know any better.

Phil Lasorda & Vince Argondezzi at Creation Conventions

The summer of 1980 was spent developing product for the new company that we would call Comico the Comic Company. My recollection is that Vince first dubbed it The Comic Company. Phil suggested that we shorten it to ComiCo to which I responded that we should pronounce it Comeeco to sound like Mego and Coleco which were popular toy companies at the time.

Gerry Giovinco At Creation Conventions

We each had our own characters to work on. Phil had Az, Vince had Mr. Justice and I had Slaughterman. We planned to feature them in one magazine titled Comico Presents.

That summer Vince illustrated the cover of Comico Presents that would never be published other than as a flyer to promote our new company.

The Comico cover that never was © TM Respective Owners

The Comico Portfolio cover


We each made color illustrations of our character that we would have produced as 8×10″ color glossies and inserted in a hand-made card stock envelope that we simply called the Comico Portfolio. This is officially Comico’s first publication.

AZ from the Comico Portfolio © TM Phil Lasorda

MR JUSTICE from the Comico Portfolio © TM Vince Argondezzi

SLAUGHTERMAN from the Comico Portfolio © TM Gerry Giovinco

Finally, we printed up Comico t-shirts and prepared to exhibit at the Philadelphia Creation Convention were I had made inroads with my Thing costume at previous shows.

Gary Berman and Adam Malin, the producers of the Creation Conventions, were very gracious in giving us an opportunity to display our work. We owe them a huge debt of gratitude for being the first to believe in us.

We had gone public with Comico. There was no turning back…

Gerry Giovinco

Next week: DUCKWORK!
Meanwhile you can check out another DUCKWORK retrospective by Joe Williams HERE!

Making History

Thursday, July 1st, 2010

The Fourth of July. Independence Day. The birthday of America. A time to appreciate the rich history of our country. A history that makes us uniquely American. History is what makes us who we are, biologically, emotionally, intellectually, and creatively. The choices we make about our future are tempered by lessons learned from accomplishments, mistakes, tragedies, losses, and victories. We can never truly control our destiny but history is our only guide for navigating the unknown future.

CO2 Comics Homepage

The Fourth of July. Independents Day. The birthday of CO2 Comics. We are one year old and we appreciate every minute of it. For us, it is a celebration of the moment in time when we first, publicly revealed our web site http://www.co2comics.com/. It is the celebration of the culmination of years of dreaming, experimenting, hypothesizing, observing and anguishing over history. The history of comics. Our place in the history of comics. How we will use that history to navigate and pioneer the future of comics at this, the Dawn of the Digital Age.

Comico Covers

Mike Sterling reminded us a few weeks ago on his blog Progressive Ruin , that Bill Cucinotta and I had stood at the brink of a new age in comics before as publishers of Comico. We are proud that we had charged in with the likes of Pacific, Eclipse, Warp, Aardvark-Vaneheim, Capital, First and others laying the foundation for what would become The Independent Age.

Top: Bill Cucinotta, Vince Argondezzi, Phil Lasorda, Gerry Giovinco Bottom: Aaron Keaton, Andrew Murphy

Like our forefathers who fought valiantly to establish the ideals and conventions of freedom that make America what it is today, the early Independents left a trail of casualties while they set standards for creator rights, compensation, quality, format and innovative marketing in the fledgeling Direct Market. Comico, a briefly shining star in the industry, unfortunately, is among those ruins but its legacy should be remembered as should the lessons learned from all the pioneers in comics, wether they be the innovators of cave drawings, nineteenth century French publications, Gold, Silver or Bronze Age Comics, Undergrounds, Independents, and now, Digital.

Understand the past before challenging the future.

DAK

This is a lesson I learned from David Anthony Kraft one evening overlooking Georgia from his home perched high on Screamer Mountain during the mid 1980′s. The long time Marvel editor and writer and publisher of Comics Interview had a unique perspective of the history of comics because he had the opportunity to work and speak with legends that had created comics from the dawn of the industry. He appreciated my enthusiasm for change but emphasized understanding the reasoning for why comics had been made the same way for forty years.

Don’t fix what’s not broke? No. Understand the past before challenging the future.

This has been a historic year for comics. The Digital Age is blossoming. What it will be like in full bloom can only be imagined. We know that CO2 Comics will be part of it. We have seen the power of the internet. We know the potential of the downloadable content. We do not underestimate the value of the printed product. We know and respect the power of the medium of comics.

Our first year as CO2 Comics started humbly last Fourth of July weekend with just a few pages of comic art by Bill and me, an introduction and the basic structure and design elements that remain intact today. During our maiden year we have had the pleasure of being able to post the work of over twenty creators, many of which were friends with strong ties to our Comico days. We have accumulated nearly 600 pages of comic art about ten times the amount of work that had been published by Comico in its first year.

CO2 Comics Year One

The audience has been bountiful. CO2 Comics has received nearly two million hits in its first year! In 1982, when Comico began publishing, it was inconceivable to reach an audience like that. Our sales figures of the two Primers that we published in our first year were just a few thousand copies, combined.

We know that as Comico grew into a significant publishing house, CO2 Comics, likewise, will make a major impact in the comics community.

Why? Because history repeats itself.

We also know that we as publishers are older and wiser. We have a proven history of learning from our mistakes, exploring unique options, and pressing the envelope. We also know from failure. We know that Comico, for all of its successes, became a casualty, but it laid a foundation for a future. We are living in that future now and looking into the next horizon.

CO2 Comics considers our first year a beta year. In many ways it was a campaign that developed a life of its own. This next year will be even more exciting. New product will appear on the site, new comics by new creators. Digital, downloads will be developed for e-reading devices, and we will release our first products in print.

A key theme that will prevail throughout will be history. We are excited about comic history and our first print product will have tremendous historic value for the entire comic community. I would love to tell you about it right now, but it’s a surprise! Actually, it has been a tremendous amount of work, a true labor of love, and so important to Bill and I that we will announce it only when it is 100% ready to fly.

Until then we will keep the subject of history alive in our blog with a new weekly feature, The Comic Company, that explores some of the innovations we tackled in our early years of Comico. Inspired by the Progressive Ruin blog, and the interest that was generated by it, we will look at the highlights of the Dawn of the Independents and our involvement in an exciting time in comics history.

Making comics because we want to!

Making history because we just can’t help it.

Gerry Giovinco


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