Posts Tagged ‘Steve Geppi’

Digital ComiCards™

Tuesday, February 15th, 2011

KISS, my ass!

That had to be what Diamond was thinking when they began unveiling their plans for digital distribution through comic shops. The convoluted program that included plexiglass holders for weekly printouts, Avery labels, a cryptographically secure method to generate random codes along with multiple pricing variations between print and digital product was enough to make heads spin. And that was just the beginning.

Diamond’s obvious disdain for the tried and true KISS principal is either evidence that they are overthinking the concept of digital distribution as it relates to comic shops or they have absolutely no clue as to what they are doing.

Keep It Simple, Stupid,” needs to be pounded, repeatedly in every discussion about digital distribution in comic shops or it is absolutely destined for failure. Digital downloads are simple, inexpensive, impulse products that scream convenience at every level. Complicating the process is just antithetical.

There is a very simple and proven way of giving the retailers the opportunity to cash in on digital downloads.

Gift Cards!

It is so glaringly obvious that when Bill Cucinotta and I first began researching it last year we emailed the idea to Steve Geppi himself because we figured that Diamond would have the best chance of implementing the program.

It must have gone to his SPAM file!

It was so obvious that Marvel had already issued a couple of gift cards for Marvel Digital that were available in regular stores!

Just a thought...

Nearly every major retailer in the country has gift card kiosks that feature a variety of cards for everything under the sun including downloads for video games and MP3 players. Raise your hand if you ever purchased an iTunes card for a gift or received one from a well meaning friend or relative that did not know what to get you.

Gift Cards are a multi-billion dollar business because they are simple, convenient and familiar.

Diamond should be partnering with one of the leading gift card program companies to distribute collectible gift cards that would function just like an iTunes card. The buyer can purchase a card in a $10, $20, $50 value all with an assortment of collectible images on them that would act as advertisements for various publishers. (Marvel would hope that if the card had Marvel characters the holder would download Marvel comics as would any other publisher) The card in reality would give the holder open access to the entire iBook Store or Android App Store and hopefully the holder will buy all kinds of comics.

Retailers would get a cut of every card sold, and God knows that speculators will cause the collectible cards to have inflated value over and above face value making them much more potentially profitable to retailers than initially intended.

Diamond could swing the cards into every gift card venue in the country promoting comics while creating a collector frenzy that could parallel Pokemon and Yugio.

It’s a simple idea. It is practiced over and over by every type of company. And it generates huge amounts of money.

Just imagine miniature comic book spinner racks with tiny plastic cards that feature comic covers sitting on a counter. It could be the most profitable square foot in the whole store and it is a POS impulse product.

Who wants to make some money?

Since Diamond has dropped the ball we are ready to run with it. We’ve already named the product Digital ComiCard™ and are looking financial partners to make it happen. If you are seriously interested contact Bill or me directly.

Diamond, we’d be happy to play with you but please, keep it simple!

Digital Comics do not have to leave the local comic shop behind. Let us
show you how.

Making comics because I want to.

Gerry Giovinco

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