Posts Tagged ‘Mr. Justice’

The Comic Company:
Prime Time

Tuesday, August 24th, 2010
 
Comico was always intended to be launched in an anthology format. The first planned publication was Comico Presents which was to feature Phil LaSorda’s AZ, Vince Argondezzi’s Mr. Justice and my own Slaughterman.

Unpublished Cover

By the spring of 1982, however, the dynamics of the original group had changed.
Vince Argondezzi was moving on and Bill Cucinotta had joined our ranks bringing with him his creation, Skrog. Other talented comic artists, Matt Wagner and the very young Andrew Murphy, lurked in the wings.

It occurred to me that the anthology format had greater potential for us than we had originally planned. Rather than be merely a vehicle to introduce our own feature characters into the Direct Market, the format gave us a venue to feature the works of the many undiscovered talents that we were becoming acquainted with on the convention circuit.
 
I saw this publication as the foundation for which all future projects would emerge. It was the first coat of paint on which we could embellish illustrious careers as comic creators. This anthology would be our Primer.
 

PRIMER #1, Cover pencils by Andrew Murphy. inks Gerry Giovinco

 
Surprisingly, I do not remember it being difficult to sell the concept and especially the name, Primer, to Phil and Bill. We all knew that, in a market with titles full of Action, Adventure, and other Epic names, Primer was as dynamic sounding as white bread but to us it perfectly described the product and what we expected to accomplish with it.
 

PRIMER #2, Cover by Matt Wagner, 1st appearance of GRENDEL

 
We had hoped that by naming our comic book Primer, readers would expect something different, that the product would lay a foundation for what was to come and, most importantly, it would ignite an interest in our budding comic company. Primer would survive six issues and be our longest running black-and-white title. It did launch Comico and prime the industry for a unique independent company that blazed trails in creative and production quality, pioneered licensing for alternative publishers, championed creator’s rights and gave Marvel and DC a serious run for their money.
 

PRIMER #3, Cover by Jim Dever, featuring an early William Messner-Loebs story

 

The impact of Primer is still felt in the comics industry today.

 

PRIMER #4, Cover by Barb Ramata, first of three to be edited by Matt Wagner

The ACT-I-VATE PRIMER

I can tell you that “imitation is the sincerest form of flattery.” Bill and I were both caught blushing when IDW announced that it would be publishing The ACT-I-VATE Primer.

ACT-I-VATE has been among our greatest inspirations while developing CO2 Comics. The presumption that our Primer may have had any influence on Dean Haspiel and friends was quite humbling to us (Guys, don’t tell us if it didn’t, it might ruin the moment!). Marvel’s Marvelman Classic Primer and Alan Moore’s Americas Best Comics Primer also find use of the Primer name which I like to believe would have never been used when associated with comics before the advent of the Comico Primer.

PRIMER #5, Cover by Will Brown, featuring Sam Kieth’s Max the Hare

How-to Comic Primers pepper the internet and we at CO2 Comics have tapped the old Comico Primer for our own World Wide Web purposes.

PRIMER #6, Cover by Judith Hunt, the introduction of Chuck Dixon and Judith Hunt's Evangeline. Assistant editor CO2 Comics contributor Reggie Byers.

My Slaughterman, Bill Cucinotta’s Skrog, Andrew Murphy’s Victor, and Rich Rankin and Neil Vokes’ Gauntlet, features that all ran in Primer, are now featured right here on CO2 Comics.

They have all helped us launch this new and exciting web comics collective. CO2 Comics contributor Bill Anderson also graced the pages of Primer. Primer alumni, Matt Wagner, Sam Kieth, William Messner-Loebs, and Chuck Dixon have had stellar careers as comic creators. Their earliest published works can be found in those seemingly innocuous six issues of Primer making a few of them quite valuable as collectibles.

Other talents that were featured in Primer: Phil LaSorda, Vince Argondezzi, Jim Alderman, Rick McCollum, Bill Bryan, Jim Dever, Larry Nadolsky, Francis Mao, Barb and Bernie Armata, Ron Kasman, Will Brown, Chris Windle, Ajay Mclaughlin, Mark Lantz, Michael Lail, Grass Green, Judith Hunt and Al Wiesner. Primer was, unfortunately, discontinued along with the rest of the black-and-white line when Comico made its transition to color in 1984.

Pain

Works that were planned to be published in Primer that I am sorry we missed out on were Pain by Bill Cucinotta, Panda Khan by Dave Garcia and a little pre-turtle story by Kevin Eastman and Peter Laird.

I have quite a few interesting stories that I can share about experiences publishing Primer that will have to wait for another time.

Next week I will pick things up a bit with a look at one of my favorite “Pie in the Sky” ideas from the early days of The Comic Company.

Making comics because I want to!

Gerry Giovinco

 

 

 

The Comic Company:
The Studio

Tuesday, August 10th, 2010

Gerry Giovinco and Bill Cucinotta

 

Superman has the Fortress of Solitude. Batman has the Bat Cave. Hugh Hefner has Playboy Mansion. (That lucky bastard…)

The great heroes always had a secret lair, a home base, a castle of sorts. These mythic headquarters become a trademarked extension of the person themselves and ad to the legacy of grandeur attributed to their deeds and accomplishments.

 

Gerry's space at the Studio

 

I always had a fascination for a “clubhouse” mentality. I remember being about four years old and having secret meetings with my younger brother, Tom, in a dark closet illuminated only by our dim nightlight which we had drug in before we closed the door. This was our secret place, and though I’m sure my parents knew where we were, it gave us toddlers a sense of independence and awareness of self that we didn’t have when we were supervised by adults.

Two years later, Batmania would grip the world. All my brother and I could dream of was our very own Bat Cave buried beneath our house. We would spend hours scheming secret entrances to our gloriously imagined hangout.

As the years passed, there was always some kind of toy cabin, clubhouse, or tree house that anchored my activities with my three brothers and friends.

 

Room with a view

 

This continued into college where I would hole up with Bill Cucinotta and the other so-called Ducks in our commandeered DUCKWORK office on the thirteenth floor of the Philadelphia College of Art.

Given my own propensity for a hangout it is no surprise to me that the defining catalyst for Comico becoming tangible was the availability of office space at 1547 Dekalb Street in Norristown, PA.

Phil LaSorda’s older brother Dennis had just purchased a duplex in which he planned to operate his physical therapy practice. He offered Phil, Vince Argondezzi and me the opportunity to operate Comico from the space in the adjacent half of the building that he had no immediate plans for.

The iron was hot.

Comico, which until this point was as much a dream for Phil, Vince and me as that Bat Cave under my house, was about to become real. This was the moment of truth. It was time to “shit or get off the pot.”

Vince chose to leave the porcelain vacant and, though he would contribute his comic Mr. Justice to Primer #1, his partnership with Phil and me had ended.

 

Fred the Duck. Gerry Giovinco, Bill Cucinotta and Phil LaSorda

 

Phil and I had grown used to the idea of a third person in the partnership. It especially came in handy breaking stalemates on important decisions. We turned to Bill Cucinotta who had been my right hand man while publishing DUCKWORK at PCA.

Bill knew the Direct Market of the comics industry very well because of his experience working retail at Fat Jack’s Comic Crypt in Philadelphia. As a partner, his knowledge gave us an edge that we did not have before.

 

Partners

 

Comico’s partnership was once more a triumvirate and we had our own headquarters dubbed simply “Comico Studios”. We generally would refer to it just as The Studio never intending to confuse or compare it to The Studio in Manhattan where Bernie Wrightson, Jeff Jones, Michael Kaluta, and Barry Windsor-Smith hung their hats.

 

Recently I have heard stories from various Comico fans that had found their way to Norristown and decided to look up the Comico headquarters which, in their mind, was a shining tower of architectural wonder. They were surprised to find that it was simply an old three-story, stone-fronted, duplex building that was once a family home with a wooden porch located on the corner of a busy street in a tired industrial town whose glory days had long passed.

Our main activities took place in what would have been the living room and dining room of the original house, complete with very dated orange, shag, wall-to-wall carpet that covered beautiful hardwood floors. Eventually the bedrooms would become offices as our staff expanded.

At the time all of the guys that hung out at the studio were college age and we had a very fraternal sensibility that had carried over from our DUCKWORK experience.

We tended to play as hard as we worked and seemed to never leave the building, often crashing on the couch or cots that we had brought in for the many all-nighters that were pulled to meet deadlines or to just hang out. The pizza shop on the opposite corner made it easy for us to always have food and drink.

Our families forgot who we were.

Posters and art covered the walls. There was a riddled dart board that was used to shake out those punchy moments in the wee morning hours. It was not unusual to find the mantel of the fire place lined with empty beer bottles.

 

Bill Cucinotta and Bill Anderson, Trashed and too close for comfort

 

This would all change eventually as Comico became more of a business and less of an adventure but those early days harbor all of the most romantic memories of young guys setting out to conquer the world of comics as they knew it with little more than hope, a dream and some talent.

 

Reggie Byers and a new shipment

 

We would get visitors. Many with portfolios or scripts in hand. Some just curious. The visitors that thrilled me the most though were heros that provided inspiration so great that I get misty thinking about their visits even today.

Murphy Anderson whose Visual Concepts Inc. was our flat color separator and would visit often.

Joe Kubert, whose school we offered a small scholarship to, and whose sons eventually worked on our books, stopped in to say hi.

Dick Giordano along with Pat Bastienne would stop by for holiday parties.

All of them are comic book legends.

They would marvel at our humble space and it would take them back to stories of the good old days when they, themselves were kids in the industry holed up in hotel rooms knocking out an issue by committee overnight.

The twinkle in each of their eyes as they reminisced is something I’ll never forget.

When I write these articles, I get that twinkle and I remember why I love making comics.

It is more than the art of it. More than the love of the medium. More than the camaraderie of other comic artists.

It is being part of it all.

Being part of the history of all the folks that made the comics that put a smile on the face of a reader young or old.

 

Gerry Giovinco, Reggie Byers, Phil LaSorda, Bill Cucinotta. Neil Vokes (in back), Matt Wagner, Rich Rankin

 

Being part of a unique tradition of a wonderful medium and passing it forward to the next generation.

 

Snowmageddon trashed the front porch

The clubhouse is a lot different today. It exists in a technological wonder called the internet. It is not bricks and mortar like the old duplex in Norrisown. It is digital and the visitors stop in from all over the world.

Our new headquarters has a name. It is CO2 Comics.

It has an address: www.co2comics.com

Stop and visit.

Visit often.

Making comics because I want to.

Gerry Giovinco

The Comic Company:
Presenting…

Tuesday, July 27th, 2010

Looking back, I guess it took a lot of guts for three kids from Norristown to decide that we wanted to start a comic book company especially considering that we were all still attending college and had no money except for what little we made working part-time jobs.

I struggled to meet class deadlines at the Philadelphia College of Art (PCA now UArts) and labored on weekends at places like 7-11, K-Mart, and Pizza Hut just to have spending money. The dream of making comics preoccupied my mind at every job I held. The evidence is a comic that I made while working as a cook at Pizza Hut in the winter of 1980.

Read Pizza man And Pizza Woman

The Norristown Pizza Hut Presents…Pizza Man & Pizza Woman was the first comic that I had published by anyone other than myself. It appeared on the last page of the company’s nationally distributed, monthly, twelve-page, 8.5 x 11″ newsletter Pizza Hut News Brief. This was a format that I would adapt later when publishing DUCKWORK at PCA with CO2 Comic’s own, Bill Cucinotta and the rest of the self-proclaimed DUCKS.

Phil LaSorda, Vince Argondezzi and I were all dreamers, but at the time we never believed that we could not do what we had set out to do once we had read Don Rico’s How to Start a Comic Book Empire in Free Enterprise magazine.

We considered our biggest asset to be ourselves since we knew that we would create the art for our own publications, saving us a lot of money.

Our biggest asset, however, turned out to be our own naiveté. To every person who scoffed and told us we could not do it, we had only one answer. Why not? Honestly, because we didn’t know any better.

Phil Lasorda & Vince Argondezzi at Creation Conventions

The summer of 1980 was spent developing product for the new company that we would call Comico the Comic Company. My recollection is that Vince first dubbed it The Comic Company. Phil suggested that we shorten it to ComiCo to which I responded that we should pronounce it Comeeco to sound like Mego and Coleco which were popular toy companies at the time.

Gerry Giovinco At Creation Conventions

We each had our own characters to work on. Phil had Az, Vince had Mr. Justice and I had Slaughterman. We planned to feature them in one magazine titled Comico Presents.

That summer Vince illustrated the cover of Comico Presents that would never be published other than as a flyer to promote our new company.

The Comico cover that never was © TM Respective Owners

The Comico Portfolio cover


We each made color illustrations of our character that we would have produced as 8×10″ color glossies and inserted in a hand-made card stock envelope that we simply called the Comico Portfolio. This is officially Comico’s first publication.

AZ from the Comico Portfolio © TM Phil Lasorda

MR JUSTICE from the Comico Portfolio © TM Vince Argondezzi

SLAUGHTERMAN from the Comico Portfolio © TM Gerry Giovinco

Finally, we printed up Comico t-shirts and prepared to exhibit at the Philadelphia Creation Convention were I had made inroads with my Thing costume at previous shows.

Gary Berman and Adam Malin, the producers of the Creation Conventions, were very gracious in giving us an opportunity to display our work. We owe them a huge debt of gratitude for being the first to believe in us.

We had gone public with Comico. There was no turning back…

Gerry Giovinco

Next week: DUCKWORK!
Meanwhile you can check out another DUCKWORK retrospective by Joe Williams HERE!


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