Posts Tagged ‘Marvel Cinematic Universe’

Sony Offers Marvel an Alternate Universe Spun by Spider-Man

Tuesday, February 24th, 2015

Just weeks after I speculated that Marvel’s destruction of their known universe and it’s various realities in the upcoming Secret Wars event could lead to a homogenous structure that would fit neatly into the marketing strategy of their parent company, Disney, a new web has been spun.

It has long been rumored and anticipated the at Marvel’s masthead character, Spider-Man would be finally joining the ranks of the uber successful Marvel Cinematic Universe. The hold-up was that Sony owned the exclusive film rights to the character and it would require some heavy negotiation to pull it off. After some industrial hacking, corporate upheaval and a disappointing attempt to reboot the Spider-Man franchise, Sony and Marvel have established a new relationship regarding ol’ Web-Head.

According to the deal, Marvel can now use Spider-Man in future films alongside all of their other famous characters just as he does in the comic books. More interestingly, they are exploring opportunities to integrate characters from the MCU into Sony’s Spider-Man films!

What does this mean?

Marvel has been making cinematic history by building a universe that ties the continuity of all of their films, television and Netflix series all together into a neat, orderly package.

Sony, on the other hand has been tinkering with various realities related to Spider-Man that have introduced different origins, relationships, actors and villains to a mixed reaction among audiences.

Long-time fans of Marvel comics know that over the last seventy-five years, there have been a lot of changes made to most of the characters and various generations of readers have personal attachments to “their” universe. Basically, today’s Spider-Man is not your parent’s Spider-Man.

This is a problem for Marvel because, as diligent they are about building a cohesive MCU that will stand the test of time and establish a specific cannon, they will inevitably alienate some portion of their audience who may miss their beloved version of a character.

Sony’s Spider-Man franchise can become their escape valve for alternate universes that will allow these variants to come alive on film with the friendly, neighborhood, web-slinger as the conduit.

A solid, friendly relationship between Marvel and Sony will give audiences an opportunity to explore all of the potential options of the multitude of characters in the Marvel Universe and all of its various realities while also establishing a solid core universe built around the MCU that will dictate the long term marketing strategy of Marvel/Disney.

It is a win-win situation for everyone. Marvel and Sony both have a full roster to work with and fans can have the best of all worlds that will appropriately be linked by an intricate web that only Spidey could weave.

Now, if only 20th Century Fox would wise up and join the party…

Gerry Giovinco

Comic Book Entropy: Marvel and DC

Tuesday, November 18th, 2014

When it comes to order and disorder regarding comic books one needs to look no further than the Big Two, Marvel and DC, for examples of each in regards to their corporate direction.

This past week Marvel celebrated their 75th anniversary with a televised special/infomercial titled Marvel: 75 Years, From Pulp to Pop! The show managed to  cram their long history into just 44 succinct minutes in a way that only Marvel can because they have admittedly and willfully refined their direction to the fundamental creative basics established by Stan Lee, Jack Kirby and Steve Ditko.

Marvel recognizes that their success is built on the creative geniuses of these three men and the culture of the Marvel Bullpen that has managed to maintain a continuity that has reverently adhered to the principle foundations of the characters they created.

The new found harmony that exists since the settlement between Marvel and the Kirby Estate, as exhibited by the inclusion of a proud Neal Kirby speaking on his late father’s behalf in the special, reinforced Marvel’s dedication to the tradition of the source material.

Marvel does not stray far from the source material. They embrace it because they know it is based on good storytelling that has stood the test of time. The result is the global phenomenon known as the Marvel Cinematic Universe. It is a bountiful collection of heroic adventures dictated by simple order managed by a decree to not fix what is not broke.

Flip the coin and disorder rears its head as DC Comics once again applies a bandaid to the hemorrhage that is the complicated multiverse known as the DCU. The cure of the moment is called Convergence and it is a two-month-long event focused around the concept that Brainiac will gather the bottled up realities of the infinite earths in the DCU and bring all the variants of all the characters together in one place and let them mix it up like some tormented game of “shake n’ bake.”

While these fifty comics are being published the rest of the already established line will go on a two-month hiatus while the corporate offices move west. Fans get to wait it all out and hope they are satisfied with what promises to be yet another thread of convoluted reality attempting to make sense of what has been convoluted for decades.

DC has long lost any attachment to the foundations of any of their characters let alone any respect for the values or intentions of the creators of their iconic properties. Any opportunity that DC has to exploit their characters in another medium is just a chance to twist in another reality option. TV Flash is already rumored to be from a different reality than film Flash and so the spiral continues.

Through it all fans, are expected to sit back and wait for the shoes to fall then jump back on the bandwagon like nothing ever happened. But fans don’t like to be thrown from the bus. Major League Baseball learned this the hard way when they canceled a season due to strike and it took years to regain the trust of the fans. Why should comics be different?

Nostalgia is a large part of what we all love about our comics and our heroes. Marvel has found a way to introduce new generations to characters that are tried and true while DC continually attempts to recreate their characters to appeal to what they believe are the tastes of a new generation. The end result is that today’s Superman is not your parents’ Superman but today’s Captain America still resonates with the patriotism of your grandparents.

Entropy is, of course, all about the balance of order and disorder in relationship to chaos which is the driving force behind true creativity. Chaos is a beautifully amazing thing which can be easily witnessed in comic books just by looking at a rack of independent comics that source their creativity from every direction and, in fact, continue influence the entropy of the Big Two.

In the Marvel special,  a quick pan of a 1980’s era comic book rack began with a flash of X-Men comics before culminating into a display of independent comics featuring titles like GRENDEL, ELEMENTALS, JUSTICE MACHINE, FISH POLICE and TROLL LORDS, all titles that, at one point, were published under the COMICO imprint, a company co-founded by CO2 COMICS’ own founders, Bill Cucinotta and myself.

It is nice to know that, somehow, our work has impacted the bigger picture of comic books that the world too often recognizes only as Marvel and DC. It is great to be part of the chaos. In the end, it’s all simply about making comics because we want to.

Gerry Giovinco




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