Posts Tagged ‘Indy Publishers’

The Great Comic Book Flood of 2011

Monday, June 6th, 2011

August 31 is becoming a benchmark day in comics. Remember that date in 2009? That was the day Disney bought Marvel for roughly four billion bucks and we all suspected that the comics industry would change forever. It didn’t.

This year all the current hullabaloo is about DC Comics’ announcement that it will renumber and revamp its entire line beginning with the release of the all new Justice League Number One to be released on…you guessed it…August 31. This too is expected to change the world of comics forever. It won’t.

Regardless what they say, do or plan, the big two have only goal and that is the market dominance of their perspective trademarks. You can’t blame them, it’s big business, but their focus is not really on the comics. You can believe that if you want to, but the real value of both brands is in film, licensing and merchandising of their trademarked intellectual property and has been for a long time.

The big two are so protective of their properties and dominating roles that they share exclusive trademark ownership of the term “Super Heroes.”

Marvel and DC do not want competition in the marketplace that they have comfortably controlled for decades when it comes to folks in tights, but the growth and success of independent publishers and unique comic related properties that have demonstrated an ability to succeed are causing them to tighten their grip on the market.

Remember When?Both companies have always employed the ultimate biblical equalizer, the flood, when they found it necessary. The advent of the Direct Market has made the flood an even more effective tool since it has established what amounts to be a captive audience with limited spending resources. Whenever Marvel or DC have detected a threat to their market share, either one or both have simply increased their output and financially drowned their competition.

Pour one for our Homies

The first significant wave of independent publishers in the 1980’s,PacificCapital, Eclipse, First, Comico and others, all fell victim when Marvel flooded the market with X-Men spin-offs that were met with DC counter productions. The market could not bear the glut and the indies were the casualty.

DC’s announcement of a relaunch of their entire line of 52 titles is business as usual. A flood of epic proportion of first editions with variant covers, day and date digital content, print and digital combo packages and the final nail in the coffin…return-ability.

Marvel is not going to sit by and get waxed. They will counter. Independents, look out! You may as well not even plan to publish from September on, or at least until the novelty wears off. Break out the water-wings the Great Comic Book Flood of 2011 is coming and it will not be pretty.

Comic fans, if you love the medium, it is time to stop acting like lemmings. How many decades do you have to read story after story of the same old stuff? Is it possible to really do anything new or interesting with these characters that the big two have been milking for seventy years? Get real. The answer is, “NO!

It is time to support new material if you really want to read exciting NEW comics. There are plenty of publishers out there putting out great, truly original material either in print, digitally or on the web. Marvel and DC are not going anywhere. You can get a fix of your favorite character at any time but please don’t, as a fan, be responsible for propagating a marketplace that stifles the opportunity for the creation and success of exciting new characters by exploiting blind brand loyalty and worse, the zeal of speculation.

Making Comics Because I Want To

Gerry Giovinco


The Comic Company:
True Colors – Part 1

Tuesday, September 14th, 2010

Comico’s switch from black-and white to color in 1984 added heavily to the learning curve we required to make comic books. We were young guys learning by the seat of our pants, making lots of mistakes but growing with each ounce of education we received “the hard way.”

Jumping to color would be an adventure for several reasons. World Color Press who was printing most of the newsstand comics at the time had no more room in their schedule for the Indy publishers. They were the experts in printing comic books on newsprint which had been the standard since comic books were first published in America.

Indy publishers turned to other options to print color comics which included better paper stock by necessity since most printers were not set up to print what was considered low numbers on newsprint.

Bright, white, glossy stock came into vogue and presented a surface that could better handle full-color images that would not hold up well if printed on newsprint. But comics were still dependent on the traditional black line art that held the color.

Full-color separations that were made from line art that had been simply painted-in produced nasty ghosting of solid magenta, cyan and yellow when images came out of register which could easily happen when printing low runs. Several thousand prints could be made before registration could be fully adjusted forcing the opportunity for a lot of waste and driving up the unit cost of each book.

The black line art had to be held on its own plate and the colors needed to be added on another layer which would later be separated into the four print colors, CMYK. This is done easily today in Photoshop but in the early eighties there was no digital solution.

Doug Wildey

An early maverick attempt by Doug Wildey on his Rio comic, which was published by Eclipse Comics then later compiled by Comico, provided an interesting solution.

Doug Wildey's Rio

Doug painted his colors on tracing paper that he laid over his black line art. The tracing paper was shot and separated then registered to the films of the black line art. This created a beautiful, ethereal watercolor look but provided very fragile originals that warped easily and were difficult to preserve.

Other people were experimenting with different solutions.

Early Pacific Comics-Captain Victory and Starslayer

In the summer of 1983, while in California to attend the San Diego Comic Con, we paid a visit to Pacific Comics. Pacific was not just one of our biggest distributors, it was also one of the trailblazing alternative publishers of the early Indy movement. Founders Bill and Steve Schanes and editor David Scroggy were great hosts. While giving us a tour of their production department, they took the time to show us how a new approach to coloring comics that they were using worked.

The Gray-Line System required that a negative film was made from the original black-and-white comic art. This negative was sized at 60% of the original size which was equal to the actual print size of 6×9″ for the final comic.

Blackline on acetate transparency

From the negative a positive transparency of the line art was made. The lettering on the negative would then be masked with rubylith and, using a dot screen, a 10% gray, positive print was made on photostat paper.

Greyline

The transparency and “gray-line” had registration marks and were aligned and hinged using a single piece of tape. The colorist would paint the grey-line layer, frequently reviewing the art by flipping down the transparency to see what the final image would look like.

Blackline & Grayline combined

The gray-line gave the colorist an accurate guide for which to apply color on a separate layer. If ghosting were to occur due to registration errors the faint image of the gray-line was barely noticeable.

The photostat paper that was used had a polymer base that made the gray-line very durable and stable. They would not shrink or warp when the color, which was usually water based, was applied.

Unfortunately, the surface of the paper was not absorbent at all. Painting with translucent watercolors and dyes was difficult, often creating a streaky or smudgy look especially in areas requiring larger coverage.

The Gray-Line System was an answer to the coloring dilemma but it was not the only one.

To be continued…

 

Making comics because I want to

Gerry Giovinco


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