Posts Tagged ‘Dr. Doom’

Power Outage at Marvel

Tuesday, September 8th, 2015

power_outage_at_marvel

It has been a long time coming. Ever since Disney plunked down four billion bucks to buy Marvel, the world has been waiting for Marvel to lose its autonomy. It finally happened last week when Marvel CEO Ike Perlmutter was deposed as reigning king of the roost at Marvel Studios. Kevin Feige stepped over his former boss to report directly to Disney honcho, Alan Horn, to oversee that Marvel Studios joins with Pixar and Lucasfilm in its next logical step of integration with the House of the Mouse.

Perlmutter is a notoriously tight fisted skinflint that refuses interviews and lurks in the shadows, dodging photographers like a vampire reeling from the crack of dawn. (Only one image of him from decades ago exists on the internet!) Legends of his unscrupulous tactics abound from wanting to offer only potato chips at a Marvel premier to denying new pencils if two inches were left on an old one. He led Marvel with all the fear tactics and guile of Dr. Doom but his success as a dictator was unquestionable until now.

Perlmutter was deemed too much of a threat to the sanctity of Hollywood business etiquette and has now been banished to control only the television, animation and publishing end of Marvel.

Oh, the irony!

The world knows, and Kevin Fiege will attest, that the success of Marvel Studios has been predicated on the quality of the source material culled from the comic books and their persistent adherence to it. Yet, the comic book publishing end, like Ike Perlmutter, will be destined to play second fiddle to the hugely profitable films regardless of how responsible both the comics and Perlmutter are for being the  solid foundation on which the current Marvel empire has been  built.

Perlmutter in his storied career has proven to be both resourceful and vengeful so be sure he will not be buried in the comic book ghetto for long but what does this mean for the comic industry?

Don’t expect to see comic creators getting paid well anytime soon. Now that DC Comics is cutting back in wake of a reported $2 million deficit and  and Perlmutter’s predisposition to cheapness, there probably could be no better time to jump ship as a creator and go independent.

The driving force of the world’s most famous superheroes is no longer comic books, it is film. The publishing arms of Marvel and DC are both firmly planted in the back seat of their entertainment conglomerate’s priority list. DC is also racing to enforce edicts from on high to realign their comic book versions of their characters with upcoming film and television versions.  Don’t be surprised if Marvel and DC both pull the plug as comic book publishers while their valuable properties are licensed to other comic book publishers just to save a buck.

Lights Out.

Gerry Giovinco

The Fantastic Flub

Tuesday, August 11th, 2015

Now that the review embargo has been lifted on the new Fantastic Four film reboot because it is finally in theaters, what we all expected if fully evident. The film is lousy. With a horrible 9% ranking on Rotten Tomatoes you can bet your popcorn money that this is one superhero flick that is a super stinker.

Marvel must be loving every second of it since it has been their goal to see FOX fail as miserably as possible with both the FF and X-Men franchises in hopes of gaining back the exclusive film rights to their iconic characters.

But who does it really hurt when a superhero film like the FF tanks badly? This film still opens with the same giant red and white  MARVEL logo that appears in every FF ad. It is also the same MARVEL logo that opens every Marvel Studio film as well. Serious comic fans and fans of the superhero genre may understand the tumultuous relationship between Marvel and FOX but they represent a small percentage of the millions of movie goers that spend their hard earned cash at the multiplexes world-wide. To them, this is a Marvel superhero film that sucked and could be a forbidding of the collapse of the genre because they don’t understand the difference.

This spring’s Avengers: Age of Ultron underperformed compared to the first Avenger film, and this summer’s Ant Man showed tepid opening box office numbers though it was well reviewed and continues to put people in the seats. Now the Fantastic Four crashes and burns taking with it the legendary team of superheroes that initially put Marvel on the map. Iconic characters like the Thing and the Human Torch who in the past have teamed-up with every major Marvel character are unmarketable, laughing stocks and Marvel’s most prominent villain, Dr. Doom, is a joke.

Even if Marvel were to regain the film rights to these characters that would have to put them on ice longer than Captain America before they could revive them after the three failed attempts mustered by FOX.  This Honest Trailer sums up FF film history nicely.

We may all be rooting for Marvel to get their properties back, especially now that they have proven to have the ability and willingness to maintain the integrity of the characters we have all grown to love, but it is painful to watch characters created by Stan Lee and Jack Kirby drawn, quartered and drug through town so mercilessly.

These characters that marked the beginning of a new age in the superhero genre back in the 1960’s could signal the demise of the genre in the eyes of the general public with this continued  box office failure. That could that be too much Doom to bear.

Gerry Giovinco


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