Posts Tagged ‘DCU’

Comic Book Entropy: Marvel and DC

Tuesday, November 18th, 2014

When it comes to order and disorder regarding comic books one needs to look no further than the Big Two, Marvel and DC, for examples of each in regards to their corporate direction.

This past week Marvel celebrated their 75th anniversary with a televised special/infomercial titled Marvel: 75 Years, From Pulp to Pop! The show managed to  cram their long history into just 44 succinct minutes in a way that only Marvel can because they have admittedly and willfully refined their direction to the fundamental creative basics established by Stan Lee, Jack Kirby and Steve Ditko.

Marvel recognizes that their success is built on the creative geniuses of these three men and the culture of the Marvel Bullpen that has managed to maintain a continuity that has reverently adhered to the principle foundations of the characters they created.

The new found harmony that exists since the settlement between Marvel and the Kirby Estate, as exhibited by the inclusion of a proud Neal Kirby speaking on his late father’s behalf in the special, reinforced Marvel’s dedication to the tradition of the source material.

Marvel does not stray far from the source material. They embrace it because they know it is based on good storytelling that has stood the test of time. The result is the global phenomenon known as the Marvel Cinematic Universe. It is a bountiful collection of heroic adventures dictated by simple order managed by a decree to not fix what is not broke.

Flip the coin and disorder rears its head as DC Comics once again applies a bandaid to the hemorrhage that is the complicated multiverse known as the DCU. The cure of the moment is called Convergence and it is a two-month-long event focused around the concept that Brainiac will gather the bottled up realities of the infinite earths in the DCU and bring all the variants of all the characters together in one place and let them mix it up like some tormented game of “shake n’ bake.”

While these fifty comics are being published the rest of the already established line will go on a two-month hiatus while the corporate offices move west. Fans get to wait it all out and hope they are satisfied with what promises to be yet another thread of convoluted reality attempting to make sense of what has been convoluted for decades.

DC has long lost any attachment to the foundations of any of their characters let alone any respect for the values or intentions of the creators of their iconic properties. Any opportunity that DC has to exploit their characters in another medium is just a chance to twist in another reality option. TV Flash is already rumored to be from a different reality than film Flash and so the spiral continues.

Through it all fans, are expected to sit back and wait for the shoes to fall then jump back on the bandwagon like nothing ever happened. But fans don’t like to be thrown from the bus. Major League Baseball learned this the hard way when they canceled a season due to strike and it took years to regain the trust of the fans. Why should comics be different?

Nostalgia is a large part of what we all love about our comics and our heroes. Marvel has found a way to introduce new generations to characters that are tried and true while DC continually attempts to recreate their characters to appeal to what they believe are the tastes of a new generation. The end result is that today’s Superman is not your parents’ Superman but today’s Captain America still resonates with the patriotism of your grandparents.

Entropy is, of course, all about the balance of order and disorder in relationship to chaos which is the driving force behind true creativity. Chaos is a beautifully amazing thing which can be easily witnessed in comic books just by looking at a rack of independent comics that source their creativity from every direction and, in fact, continue influence the entropy of the Big Two.

In the Marvel special,  a quick pan of a 1980’s era comic book rack began with a flash of X-Men comics before culminating into a display of independent comics featuring titles like GRENDEL, ELEMENTALS, JUSTICE MACHINE, FISH POLICE and TROLL LORDS, all titles that, at one point, were published under the COMICO imprint, a company co-founded by CO2 COMICS’ own founders, Bill Cucinotta and myself.

It is nice to know that, somehow, our work has impacted the bigger picture of comic books that the world too often recognizes only as Marvel and DC. It is great to be part of the chaos. In the end, it’s all simply about making comics because we want to.

Gerry Giovinco



Saving Superheroes from their Gatekeeper

Tuesday, September 24th, 2013

Just two years ago Advertising Age magazine listed DC Comics as one of America’s hottest brands. Though the referred to it as “a move fraught with risk,” they applauded DC for reworking every character in the New 52 as an effort to broaden their audience appeal.

That is what every owner of a brand wants, universal appeal. That has been the power of comics and superheroes in particular, for generations. They have had appeal to everyone as a general whole. Who wouldn’t want a character that represents “Truth, justice and the American way” as their trademark?

Few characters in the world are as iconic as Superman, Batman, and Wonder Woman, followed by the supportive cast of the Justice League of America and the rest of the DC Universe. That is why you can you can find their images licensed on every product imaginable from baby toys to automobiles.

It is obvious that once Marvel was bought by the merchandising masterminded Disney Corporation, Time Warner and DC felt they needed to step up their game to prevent Supes, Bats, and WW from being overshadowed by the likes of Spider-man and those damn Avengers.

Rather than polishing up the classic style guides and reminding markets why their product was responsible for the entire genre of superheroes and has stood the test of time having been viable for seventy-five years, they decided to “shake things up” by making their product more edgy, gritty, trendy, socially relevant, sexy, modern, and violent.

Viola! The New 52.

There is evidence that this move has certainly perked up comic sales and generated some new found publicity, though much of this is related to the sinister speculator market.  There also seems to be an influx of new readers, woman in particular, who appeared to be absent from the comics scene just a few years ago.

But has all this change really been good?

Say what you like, the damage is done as evidenced by a stirring, must-read, fan letter to DC, eloquently and passionately written by Gabrielle Friesen, who could not have spelled out more clearly how DC has set the time bomb that is destined to annihilate their, once invaluable IP.

Her diatribe is lengthy and painful to anyone who has grown up loving comics. She details, situation after situation where DC has taken beloved characters that she enjoyed since childhood and subjected them to rape, torture, murder, exploitation, mindless prejudice and persecution all for the sake of “broader audience appeal.”

A brief synopsis can be found in this quote from her letter but seriously, please read the whole thing:

“You want to know something DC? You’re the super villain here. Your company is Doomsday. Lumbering, stupid, terrible, leaving a path of pain in its wake, killing beloved superheroes left and right. Fans like me? We’re Superman (and this is the only time I have ever identified with Superman). We’re brave and smart and powerful, and we want the world to be good and safe. We want our comics to be good and safe. And you are pummeling us down, but Superman rose up again. The Death of Superman was a stupid, and ultimately temporary move on your part. More and more fans like me are leaving, using our superpower of the dollar, withdrawing it, and warning everyone we know not to come near the radioactive toxic waste heap that is your company, that it won’t give them superpowers, only hurt them. We’re going to outlast you; whether its your company collapsing because dominant culture dudebros are not enough of a market to support your behemoth weight, or whether you pull through, get a new editorial team, or just wise up to the fact that more than just dudebros exist in the world, that people love your characters but not the way you treat them, that consumers are smart and have power. You are bleeding out and actively resisting a tourniquet, spitting in the face and insulting the medic offering it to you.

Comics were started by the downtrodden. Superman, the alien immigrant, was created by Jewish men. Wonder Woman was created by a man wishing for women’s equality. Superheroes protect the weak, not those who seek to dominate. You’ve forgotten your roots, and completely assimilated to dominant, oppressive culture.

You are in control of beautiful characters. Kind, compassionate, flawed human characters. Characters who want the world to be better, who help the downtrodden, who rescue kittens from trees and save lives. People who can fly.

But you’re stuck on the ground, actively digging yourself deeper into mud.”

What trademark owner wants to get this letter from a fan? What licensee who paid tons of money to secure the rights to plaster their product with DC superheroes wants to know that these characters are no longer the wholesome bundle of Americana they thought they bought into?

Does Fisher-Price, Mattel and every other maker of children’s toys and apparel want to know that DC editorial thinks it’s humorous that one of it’s major characters were the subject of an art contest where they were to be shown naked in a tub attempting to commit suicide a week before National Suicide Prevention Week?

(Yes, weeks after this contest created a n offensive stir in the industry, DC has yet to take this link down from their site.)

If a sport star or celebrity had this kind of attention focused on them, you know that companies would be pulling endorsements left and right. Ask Tiger Woods, Lance Armstong, Mel Gibson and Paula Deen, just to name a few.

There were high hopes when Diane Nelson was hired lead DC after her tremendous job with the Harry Potter franchise. Is she even paying attention? Would she allow the Harry Potter property to be defiled the way the DCU is? Doubtful! What would J.K. Rowlings say?

Gabrielle Friesen is right. Fans do have the power of their money and their voices. These characters may be copyrighted and trademarked to DC Comics but they belong to us as a culture. It is the people that have embraced them and spent their hard earned dollars to establish them as the icons they are today. Superheroes are vulnerable after all, endangered by their own gatekeeper.

It is time that true fans save their favorite superheroes before it’s too late, before there is a complete meltdown of the entire DCU.

“Up, up and away!”

Gerry Giovinco




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