Posts Tagged ‘Comics’

Thursday Weekly Update | Bughouse

Thursday, October 23rd, 2014

New page of BUGHOUSE by Steve Lafler now available.

BUGHOUSE Update

Click Here to read this comic NOW!

Read the 3 Part STEVE LAFLER INTERVIEW
posted on The Comics Journal


NOW AVAILABLE,

Purchase a copy of the EL VOCHO

graphic novel, now on sale

At LULU Here.


Monday Weekly Update | ROMA

Monday, October 20th, 2014

New page of The Adventures of ROMA
by John Workman, now available.

ROMA Update

Click here to read this comic NOW!

Saturday Weekly Update | Dog Boy

Saturday, October 18th, 2014

New page of DOG BOY by Steve Lafler now available.

DOG BOY Update

Click Here to read this comic NOW!

Read the 3 Part STEVE LAFLER INTERVIEW
posted on The Comics Journal


NOW AVAILABLE,

Purchase a copy of the EL VOCHO

graphic novel, now on sale

At LULU Here.


Thursday Weekly Update | Bughouse

Thursday, October 16th, 2014

New page of BUGHOUSE by Steve Lafler now available.

Click Here to read this comic NOW!

Read the 3 Part STEVE LAFLER INTERVIEW
posted on The Comics Journal


NOW AVAILABLE,

Purchase a copy of the EL VOCHO

graphic novel, now on sale

At LULU Here.


Monday Weekly Update | ROMA

Monday, October 13th, 2014

New page of The Adventures of ROMA
by John Workman, now available.

ROMA Update

Click here to read this comic NOW!

Saturday Weekly Update | Dog Boy

Thursday, October 9th, 2014

New page of DOG BOY by Steve Lafler now available.

DOG BOY Update

Click Here to read this comic NOW!

Read the 3 Part STEVE LAFLER INTERVIEW
posted on The Comics Journal


NOW AVAILABLE,

Purchase a copy of the EL VOCHO

graphic novel, now on sale

At LULU Here.


Monday Weekly Update | ROMA

Monday, October 6th, 2014

New page of The Adventures of ROMA
by John Workman, now available.

ROMA Update

Click here to read this comic NOW!

Saturday Weekly Update | Dog Boy

Saturday, October 4th, 2014

New page of DOG BOY by Steve Lafler now available.

DOG BOY Update

Click Here to read this comic NOW!

Read the 3 Part STEVE LAFLER INTERVIEW
posted on The Comics Journal


NOW AVAILABLE,

Purchase a copy of the EL VOCHO

graphic novel, now on sale

At LULU Here.


Thursday Weekly Update | Bughouse

Thursday, October 2nd, 2014

New page of BUGHOUSE by Steve Lafler now available.

BUGHOUSE Update

Click Here to read this comic NOW!

Read the 3 Part STEVE LAFLER INTERVIEW
posted on The Comics Journal


NOW AVAILABLE,

Purchase a copy of the EL VOCHO

graphic novel, now on sale

At LULU Here.


Remember When Comics Smelled Like…Pot?!

Tuesday, September 30th, 2014

Remember when comics smelled like newsprint?

Not anymore!

If you haven’t heard, DC Comics plans to publish a Harley Quinn comic book that smells like cannabis. It’s true! You can read the story here.

What the hell are they thinking?!

I will never understand the marketing geniuses at DC Comics and their complete disregard for the respected value of their intellectual property.  When is their parent company, Warner Bros. Entertainment, going to reign those idiots in?

Without getting into a deep discussion about comics now appealing to a more mature audience than those that many of us grew up with, let me remind everyone that DC Comics and all of their characters represent a significant brand that is largely responsible for Warner Brothers Consumer Products being the fifth largest global licensor. They lag not far behind number one, Disney, who has been bolstered greatly by their  acquisition of Marvel and Star Wars and who will probably remain top dog forever.

When will DC understand that the strength and value of a company’s intellectual property is based solely on the public’s perceived value of that brand.

Forbes describes it this way{

“Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.”

Entrepreneur says:

“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

Both of these well informed marketing resources feel that the concept of branding can be “simply” defined, yet DC and Warner Bros. apparently have no clue or they wouldn’t be intentionally making and promoting comic books that smell like pot!

DC’s characters have achieved their brand value over their seventy plus year history based on a universal appeal of what the general population considers wholesome, heroic characters. This is why their images are available on everything from baby toys to shot glasses, They are safe (socially innocent) and have wide appeal.

What is the theory behind potentially damaging that brand by associating it with cannabis,  an illegal  Schedule 1 substance under US federal law?  Are they just daring a Dr. Wertham wannabe to stir up another witch-hunt on comics or the superhero genre all for the sake of a publicity gimmick?

Could you imagine Disney making or licensing any product  that intentionally smelled like pot?

“Get your Pocahontas Peace Pipe with realistic cannabis smell!”

Just wrong on so many levels!

Disney famously and aggressively brought down The Air Pirates for publishing an underground  parody comic where their characters imbibed in the weed and other nefarious deeds! They go after everyone, big and small mercilessly to protect their brand under all circumstances.

Just ask Deadmau5.

Only porn companies seem to be immune from big entertainment companies like Disney and Warner Bros., but there has to be more to that story.

Protecting a brand and its public perception is paramount to most large corporations. This is why we often hear of sports stars and actors losing endorsement deals because they did something stupid or illegal.

Even NFL Commissioner, Roger Goodel, one of the most powerful men in professional sports, has come under fire for his mishandling of the recent Ray Rice domestic violence case.

Companies are pulling endorsements left and right from NFL teams for public backlash stemming from ongoing disclosure of similar instances and many are asking for Goodel’s resignation.

By those standards some jackass at DC should be out of a job already.

DC has been treading on thin ice for years now, slowly chipping away at the shiny veneer of beloved characters like Batman, Superman, and Wonder Woman,  trading them in for a darker, grittier, more sinister fare.

Will the cannabis scented comic book finally be the tipping point? I doubt it, but they are seriously pressing their luck.

What’s next? Micro dot variants?

Don’t be surprised if the Comic Code Authority gets reinstated over this one.

We will all have DC to thank.

Gerry Giovinco




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