Posts Tagged ‘Comico Primer’

2012 Welcome to The End of the World!

Monday, January 2nd, 2012

I can’t believe that 2011 is finally behind us! The year sure went fast and boy was it rocky but hey, some of us enjoy a wild roller coaster ride. Now we have to look forward to the brave new year of 2012. Thanks to the Mayan calendar and a few other prophetic hijinks many fear that this year is targeted to be The End of the World.

Bring it on Baby!

Regardless what the predictions may be, you can bet 2012 will be the end of the world as we know it, especially in the field of comics. 2011 set the foundation for the Digital Age and I think that this year you will see comics taking a foothold as a dominant player in digital media.

Beware of the little guy!

The nature of digital marketing and distribution as it stands today will make the market an open free-for-all and don’t be surprised to find some of the smallest fish making the biggest waves because of their ability and willingness to navigate freely, unencumbered by bureaucracy, corporate red tape, and allegiance to traditional systems of distribution.

This sounds like a lot of hype from an Indy guy like myself plugging a web based comic site here at CO2 Comics with my partner Bill Cucinotta and a loyal roster of comic contributors that for the last two and a half years have been plugging away diligently.  We are happy to be little guys in times like this because we have been there before and we know the potential of the current environment.

Gerry Giovinco, Bill Cucinotta & Phil LaSorda

2012 marks the thirtieth anniversary of our first attempt at publishing comics as Comico the Comic Company. Bill and I, along with former partners Phil and Dennis LaSorda, were little guys with not much more than a dream when we attempted to tackle the then fledgeling Direct Market with our first black and white  anthology comic book, Primer #1. Within a few years we had surprised the industry  as we grew to be a dominant player, publishing acclaimed color comics, securing daring licensing deals, and working with a long list of some of the most talented artists in the field.

A lot has changed over the last thirty years, in the industry, in the world and in our lives, but one thing is still the same. Bill and I, along with the rest of our CO2 Comics family, have big dreams about creating comics and we know first hand the potential of being the little guy. I am a sucker for nice round numbers and twenty twelve rolls of the tongue in a robust kind of way but a thirty year benchmark is a great excuse to stand up and want to be accounted for.

This year for us will be a celebration of our past accomplishments  and a reminder to ourselves and the world what we are capable of. 2012 may not really be the end of the world after all but don’t be surprised if a new world emerges, especially where CO2 Comics is concerned.

Happy New Year!

Celebrating Thirty Years of Comics History!

Gerry Giovinco


Halloween Treat

Monday, October 24th, 2011

Since this is my last blog before Halloween I thought it would be fun to take a jaunt down the old, haunted Memory Lane starting with an illustration I did of a baby Bela Lugosi for a project as a student at the Philadelphia College of Art.

Thirty years ago, when Bill Cucinotta and I were still hacking away with friends at our student newspaper, DUCKWORK, Matt Wagner had joined our little band of ducks. The DUCKWORK staff had that year, by proxy, become the Arts Council of the college and it became our job to coordinate the 1981 Annual PCA Halloween Ball.

Matt accepted the responsibility of designing the poster for the event which we screen printed with black ink on white paper and added a touch of red by hand. The original prints were roughly 14×18 inches and were posted around campus for all to see.

I came across the preliminary sketches that Matt had made in one of my sketchbooks, and since I am lucky enough to have the poster as well I thought it would be a nice Halloween treat to share.

The following October, DUCKWORK would be gone, but as Comico, Bill and I, along with partners Phil and Dennis LaSorda would publish our first comic book, Comico Primer #1. Matt Wagner would introduce his popular Grendel character in issue #2 and the rest is history.

Time sure flies when your making comics. Three decades later we’re still at it, bringing our readers great comics right here on the internet with CO2 Comics. We do sure miss the smell of paper though so stay tuned for another treat that will be announced sooooooooooooooooooon!

OH, and have a Happy Halloween!

Making Comics Because I Want To

Gerry Giovinco


Holy Crap

Monday, August 22nd, 2011

AZ #2

I recently had an opportunity to reread and old blog post by Tom Spurgeon on his site The Comics Reporter. In the blog post Tom takes a look at one of our old Comico publications, AZ by our late partner Phil LaSorda.  Tom questions the cultural impact that such an obviously crude attempt at making comics may or should have on the market and the medium.

Now I along with my current publishing partner Bill Cucinotta who was also a partner back in those early Comico days may be biased but we also have a unique perspective just by having been there. We know, retrospectively, that the work we did in those days was seminal at best and was often criticized as being crap. It is easy to look back and be embarrassed by our rudimentary attempts to both create and publish comics. The irony, I suppose, is that as rudimentary as that material was, we are both still very proud of it for many reasons, so much so that we published it all again, right here on CO2 Comics.

Slaughterman #1

Skrog #1

SLAUGHTERMAN and SKROG may not have had many more redeeming qualities than AZ but they were all cornerstone publications that established a foundation that Comico, one of the most influential independent publishers of the eighties, was built on. For this reason alone, despite their critical ineptness, yes, they had, and continue to have cultural impact.

I remember a scathing review by Cat Yronwode in the Comics Buyers Guide that questioned, “who gave us the right to publish such crap?” My fiery response was that we all have the right to publish what we want to in America and that, crap or not, it will be the market that decides the success of the product. I wish I had those CBG articles today.

One thing we did well at Comico, in those early days, was to learn from our mistakes. It did not take long or us to realize our success would come from publishing others. It was, however, our relationships that we had developed hanging in artist alleys at comic conventions, and our ability to relate to young and maturing talent that allowed us the opportunity to work with the likes of Matt Wagner, Bill Willingham, Sam Kieth, Chuck Dixon, Judith Hunt, Neil Vokes, Rich Rankin, Reggie Byers and many many others.

We also published a new talent showcase called Primer where we published the earliest work of many other budding artists who were not quite ready for the Big Two.

Comico Primer #1-6

To me the biggest impact that Comico had on the comics industry, was that it gave evidence that if a handful of guys with apparently limited talent and experience could build a company that at one time was ranked #3 behind Marvel and DC in monthly sales, then maybe, just maybe, anybody can.

I believe we created an opportunity for creators to get bold enough to publish their own work or feel more confident when presenting it to others. We all did it as artists, looked at other work that we considered weak and say, “hey, I’m at least as good as this, if this can be published than so can mine.”

Gerry Giovinco, Bill Cucinotta & Phil LaSorda

We may have been naive or overconfident when we launched Comico but we had one mantra that we held to that was first spoken by Phil,  “We don’t want to look back years from now and regret that we didn’t try when we had the chance.” To us, the fear of failure was never as great as the fear of never having the opportunity to make comics professionally.  To do what we loved.

Today the internet is the greatest thing for young comic artists and for the entire medium. Anyone can publish on the web and, yes, there is a ton of incredible crap out there but more people than ever are taking a shot making comics and we fans of the medium are the winners because tremendous comic talent that may have never tried before is now offering our eyes a feast of variety that has never existed in comics.

So to answer Tom Spurgeon’s quote: The question that many of us near comics ask — if only to each other — is if the art form can survive without the occasional cycling back to cruder efforts like this one, unpretentious material devoid of any hope for life or riches beyond its publication schedule that helped revitalize the art form four or five times during a low ebb.”

No! The art form, or more accurately the medium of comics or any medium for that matter, cannot survive without a cycle that includes cruder efforts. No crude efforts would imply no young talent and with no young talent to revitalize a medium, that medium will die a death of eventual mediocrity.

To paraphrase McDonald’s founder Ray Kroc, “When you’re green you grow. When you’re ripe you rot.”

So, be brave and create! Express yourself as well as you know how and be willing to show the world.  Make mistakes. Learn from them. Never stop growing. But when you do someone new will begin making their own mistakes and we will all have the pleasure of witnessing their adventure.

Holy crap, it’s the circle of life, comics style.

Making Comics Because I Want To

Gerry Giovinco


Encouraging Comics

Tuesday, March 1st, 2011

Last week in the blog I made mention that, back in the day, comics had a long running stigma as the ghetto of the art world and was not a career that most talented illustrators aspired to. The art educators that I encountered were usually very quick to dissuade anyone expressing interest in comics. This caustic atmosphere made it difficult to maintain an enthusiasm toward a medium that was so poorly regarded. Fortunately much of that attitude has changed.

Regardless of all the detractors I encountered as an art student I could not deny that comics was where my heart was and I continued to focus all of my energies on the pursuit of a career in comics.

I chose to ignore the unenlightened and gravitate toward those that offered encouraging support. My experience was that people outside of the arts community were much more impressed with the idea of me wanting to be a comic artist.

Comics is a medium that everyone can relate to simply because it is hard not to understand a message delivered by both words and pictures. It also helped that the most successful comics usually dealt with universal themes that most people could relate to. I always felt that this was my attraction to the medium, that it was a medium for the masses.

Growing up I was always able to find encouragement from family, friends and school teachers. In 1978 during my junior year at Bishop Kenrick High School I had a unique experience that had a solidifying effect on my cartooning interests.

Sister Henrietta

My Algebra teacher at the time was an extremely elderly nun named Sister Henrietta. She was a lovely woman but had lost control of the class partly due to her feeble old age. The kids in the class were so bad she would douse us with holy water each day in an effort to exercise the demons from the room!

I was shocked one day when, despite the mayhem that was the general conduct of the class, Sister Henrietta, signaled me out for doodling in my notebook and ordered that I see her after class.

Expecting detention or at least demerits for my infraction I was delighted to find out that, instead, Sister Henrietta was a fan of my handmade comics that I frequently distributed around school.

Mathmanauts

Little did she know that she would eventually become a character in one of my creations when I would parody the entire Math department in a comic titled Mathmanauts inspired by one of my favorite comics of the time, Micronauts by Bill Mantlo and Michael Golden.

Inspiration fot The Mathmanauts

Sister had much more up her sleeve than respect for my work. She had a deal in mind. The same deal she presented to a former student of hers who she wondered if I might know.

Bil Keane 1990

Decades prior, the great Bil Keane, creator of the iconic Family Circus daily comic, was a doodler in her class and she let him off the hook with a promise that he would pursue his dream and be a successful cartoonist.

We all know that Bil lived up to his end of the deal, still creating his comic now with the help of his son, Jeff.

Sister Henrietta had stayed in touch with Bil Keane over the years and, shortly after I had agreed to the same promise, she rewarded me with a piece of original art and an encouraging critique received from Bil himself in response to some samples of my work that she had sent to him unbeknownst to me.

Bil Keane Letter

Delivering on a promise

Bil Keane’s shoes are nearly impossible to fill but I was anxious to be included in the pedigree of Sister’s success stories. In 1982 I rushed to the convent to personally deliver a copy of my first published comic work that appeared in Comico Primer #1. Bedridden, it was clear that Sister Henrietta would not be with us much longer but she found great comfort knowing that she was still able to encourage the dreams of her students.

That Family Circus original still hangs by my drawing board as a constant reminder of my deal made with Sister over thirty years ago. It has come to my attention that she made that deal with every doodler she encountered though I like to think that I am one of the few that have such a precious memento and actually delivered on my end of the bargain.

Original Bil Keane

When I was informed recently by my friend and former student of Sister Henrietta’s, Aaron Keaton, that Sister sprung that deal regularly in her day, I dropped a quick email to Bil Keane letting him know how she had used his example to keep us hack doodlers in line all those years.

Bil simply responded, “That sounds like, Sister!

I have a few more great stories like this that include encounters with Arnold Roth, Rudy Nebres and others that have offered moral support to me when when I was a budding comic creator which I will share in coming weeks.

If anyone out there has similar tales I would love to read them! Send them along as comments on the blog or directly to me by e-mail. I’ll be happy to share them here.

Encouragement makes a huge difference, especially to a young creator seeking creative direction in their life. I make it a point to be a positive influence on a young talent every chance I get and I hope that other comics creators do the same.

Influence is a legacy that can rarely be measured but its impact is universal.

Making Comics Because I Want to.

Gerry Giovinco

The Comic Company: Out of the Ruins

Wednesday, December 1st, 2010

Don MacPherson made a recent commentary on Eye on Comics titled For Sale: The Ruins of Comico regarding what he refers to as, “an unusual listing dealing specifically with Comico’s history.”

His observations are quite astute, regarding the sale of what is described as “HUGE collection of proofs, color separation & color key printing cells, art copy, original artwork, comic books, graphic novels, posters and advertising items. THOUSANDS OF ITEMS. Collection from the founder of Comico Comic Book Company.”

Clarification, however, is in order.

This collection is from a founder of Comico. Not the founder or founders of the defunct company.

Readers of this blog The Comic Company are well aware that Bill Cucinotta and I, the principals here at CO2 Comics, were both among the partnership that founded Comico. A partnership that also included the late Phil Lasorda and eventually his older brother Dennis who was our financial backer from the publication of our first book Comico Primer #1.

By the time Comico was in its 1990 bankruptcy Bill and I had NO involvement with the company which was entirely in the stewardship of Phil and Dennis.

We have absolutely nothing to do with the possession and possible sale of the Comico materials in this listing and have absolutely no involvement, ties or dealings of any kind with Dennis LaSorda and ebay user coyotesurplus.

We make no bones about celebrating our accomplishments as publishers of Comico. We are proud of the work that we did, the innovations that we established and the odds that we beat. We have made it a point to focus on the positives to accentuate the legacy that we believe we’ve earned.

David Anthony Kraft's COMICS INTERVIEW: The Complete Collection Vol 1

CO2 Comics is NOT Comico the Comic Company! It is not the rebirth of Comico. It is the reunion of two Comico partners that still have a lot of comics to publish and a lot of ideas of how to do it differently than before.

CO2 Comics is a quickly growing web comic collective that features a number of the creators that worked with us during our days with Comico. We have recently published our first book under the imprint, David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection Volume 1.

We have reviewed the listing and have a few observations and opinions.

Detail of original by Gerry Giovinco given away as a gift

The photos show only a very limited number of pieces of original art. One notable piece was created by me and was given as a gift to Dennis. It is possible that the art in question could have all been acquired in this manner. Some of the images could also be photostats that appear to be originals in the photos.

It always was Comico policy to return all art to the creators. If there is art that was not returned, we are in total agreement that it should be returned to the rightful owners of the work. If you are a creator that believes your work could be among this lot, we would suggest you fight to get it back.

Originals?

We would have expected that the extensive amount of production material, inventory of promotional items and back stock of books would have been turned over to Andrew Rev as assets when he purchased Comico in 1990. We can only speculate as to why they are still warehoused in the Norristown area.

It is difficult to tell by the listing and the explanation given by the seller who actually currently claims ownership of the goods. Is the seller listing them for Dennis? Have they purchased the goods to resell at a profit? Did they take possession of the goods for a particular reason?

It is sad for us to see evidence of years of hard work, talent and aspiration heaped so randomly on a pile in some storage facility. Even sadder to consider that some of it may have been misappropriated.

We sincerely hope that that is not the case and that eventually this work will find its way into the hands of rightful and legitimate owners who will respect it and display it proudly for its valuable role in the history of comic art.

Making Comics because I want to

Gerry Giovinco

The Comic Company:
Prime Time

Tuesday, August 24th, 2010
 
Comico was always intended to be launched in an anthology format. The first planned publication was Comico Presents which was to feature Phil LaSorda’s AZ, Vince Argondezzi’s Mr. Justice and my own Slaughterman.

Unpublished Cover

By the spring of 1982, however, the dynamics of the original group had changed.
Vince Argondezzi was moving on and Bill Cucinotta had joined our ranks bringing with him his creation, Skrog. Other talented comic artists, Matt Wagner and the very young Andrew Murphy, lurked in the wings.

It occurred to me that the anthology format had greater potential for us than we had originally planned. Rather than be merely a vehicle to introduce our own feature characters into the Direct Market, the format gave us a venue to feature the works of the many undiscovered talents that we were becoming acquainted with on the convention circuit.
 
I saw this publication as the foundation for which all future projects would emerge. It was the first coat of paint on which we could embellish illustrious careers as comic creators. This anthology would be our Primer.
 

PRIMER #1, Cover pencils by Andrew Murphy. inks Gerry Giovinco

 
Surprisingly, I do not remember it being difficult to sell the concept and especially the name, Primer, to Phil and Bill. We all knew that, in a market with titles full of Action, Adventure, and other Epic names, Primer was as dynamic sounding as white bread but to us it perfectly described the product and what we expected to accomplish with it.
 

PRIMER #2, Cover by Matt Wagner, 1st appearance of GRENDEL

 
We had hoped that by naming our comic book Primer, readers would expect something different, that the product would lay a foundation for what was to come and, most importantly, it would ignite an interest in our budding comic company. Primer would survive six issues and be our longest running black-and-white title. It did launch Comico and prime the industry for a unique independent company that blazed trails in creative and production quality, pioneered licensing for alternative publishers, championed creator’s rights and gave Marvel and DC a serious run for their money.
 

PRIMER #3, Cover by Jim Dever, featuring an early William Messner-Loebs story

 

The impact of Primer is still felt in the comics industry today.

 

PRIMER #4, Cover by Barb Ramata, first of three to be edited by Matt Wagner

The ACT-I-VATE PRIMER

I can tell you that “imitation is the sincerest form of flattery.” Bill and I were both caught blushing when IDW announced that it would be publishing The ACT-I-VATE Primer.

ACT-I-VATE has been among our greatest inspirations while developing CO2 Comics. The presumption that our Primer may have had any influence on Dean Haspiel and friends was quite humbling to us (Guys, don’t tell us if it didn’t, it might ruin the moment!). Marvel’s Marvelman Classic Primer and Alan Moore’s Americas Best Comics Primer also find use of the Primer name which I like to believe would have never been used when associated with comics before the advent of the Comico Primer.

PRIMER #5, Cover by Will Brown, featuring Sam Kieth’s Max the Hare

How-to Comic Primers pepper the internet and we at CO2 Comics have tapped the old Comico Primer for our own World Wide Web purposes.

PRIMER #6, Cover by Judith Hunt, the introduction of Chuck Dixon and Judith Hunt's Evangeline. Assistant editor CO2 Comics contributor Reggie Byers.

My Slaughterman, Bill Cucinotta’s Skrog, Andrew Murphy’s Victor, and Rich Rankin and Neil Vokes’ Gauntlet, features that all ran in Primer, are now featured right here on CO2 Comics.

They have all helped us launch this new and exciting web comics collective. CO2 Comics contributor Bill Anderson also graced the pages of Primer. Primer alumni, Matt Wagner, Sam Kieth, William Messner-Loebs, and Chuck Dixon have had stellar careers as comic creators. Their earliest published works can be found in those seemingly innocuous six issues of Primer making a few of them quite valuable as collectibles.

Other talents that were featured in Primer: Phil LaSorda, Vince Argondezzi, Jim Alderman, Rick McCollum, Bill Bryan, Jim Dever, Larry Nadolsky, Francis Mao, Barb and Bernie Armata, Ron Kasman, Will Brown, Chris Windle, Ajay Mclaughlin, Mark Lantz, Michael Lail, Grass Green, Judith Hunt and Al Wiesner. Primer was, unfortunately, discontinued along with the rest of the black-and-white line when Comico made its transition to color in 1984.

Pain

Works that were planned to be published in Primer that I am sorry we missed out on were Pain by Bill Cucinotta, Panda Khan by Dave Garcia and a little pre-turtle story by Kevin Eastman and Peter Laird.

I have quite a few interesting stories that I can share about experiences publishing Primer that will have to wait for another time.

Next week I will pick things up a bit with a look at one of my favorite “Pie in the Sky” ideas from the early days of The Comic Company.

Making comics because I want to!

Gerry Giovinco

 

 

 

The Comic Company:
Duckwork

Tuesday, August 3rd, 2010

 

Enter at your own risk

 
An ominous, orange glow cast its pall across South Philadelphia in the spring of 1981. It was a sign plastered with fluorescent tempera paint on a thirteenth floor window of the ARCO Building on Broad and Spruce streets, home of most of the classes taught at PCA, Philadelphia College of Art which is now known as the University of the Arts, one of the most respected art colleges in the country.
 

Room with a view

 
The letters that read “DUCKWORK” could be seen as far south as Veterans Stadium where the Phillies had won the World Series just months before and marched past PCA in their triumphant parade that rocked the City of Brotherly Love.

Behind the window was the office of a motley group of art students banded together to publish a “student” newspaper by the same name.
 

John "Bondo" Rondeau settles in front of a huge print that we had "aquired" from a show at PCA that featured a famous cartoonist alumnus, Anrnold Roth, who ironically had been expelled from the school when he was a student.

 
DUCKWORK, though tacitly supported by the school, was never a school newspaper. It was a publication commandeered by an assembly of comic art enthusiasts led by myself that defiantly produced comics in an educational environment that, at the time, considered the medium to be kitsch and derivative.
 

DUCKWORK Covers 1 & 2, Cover #1 illustrated by Bill "Fostex" Foster, #2 by Gerry Giovinco with inks by Bill Anderson

 
Our pseudo-fraternity proclaimed each of us as DUCKS and, as a proud rogue clan, we wreaked havoc on the school with our publication and our mischievous pranks some of which might have us arrested if done today.
 

Bill Bryan who is now at CBR Woodworking where thay make incredible furniture for offices and corporate spaces among other things. http://www.cbrwoodworking.com/index.html


 

Evan Nurse was a Jr. Duck who attended a cartooning class on weekends at PCA for young students. Evan's senior prank at Sharon hill H.S. was to join the girls Lacross team. They let him play but they made him wear the kilt. He is now an AV instructor at an area High School.

 
PCA had very little sense of community at the time. Because of this, our little group managed to control Student Council and Arts Council giving us the opportunity to allocate funds and office space for our ventures. The DUCKS ruled!
 

DUCKWORK Covers 3 & 4, both illustrated by Gerry Giovinco

 
DUCKWORK quickly became a magnet for cartoonists especially after it became known that I was attempting to start a comic book company named Comico with two friends of mine from high school, Phil LaSorda and Vince Argondezzi.
 

DUCKWORK Covers 5 & 6, #5 illustrated by Bill "Cooch" Cucinotta, #6 by Matt wagner

 
Bill Cucinotta, my partner here at CO2 Comics, knew of me and Comico from Creation Conventions and was enthusiastically involved with DUCKWORK from the start.

Nick-named Cooch, his loyalty and ability to get the job done whenever needed along with his knowledge of the direct market derived from his experience working retail at Fat Jack’s Comic Crypt, Philly’s premier comic shop made him invaluable. It would later make him the most logical choice to fill the void left by Vince Argondezzi’s abrupt departure from Comico’s initial partnership well before our first book Comico Primer would be published.
 

Edwin Arocho is now a fine artist and musician living in San Juan, Puerto Rico

 
The list of colorful guys and gals that frequented DUCKWORK’s office is peppered with talented artists that went on to creative careers. I’ve included photos of several DUCKS. It is easy to see that besides comics, we were seemingly, also influenced by the movie Animal House!
 

Danny "Hank" Lange followed his dream and actually learned to play that guitar. He recently did a sound track for an award winning film. Check Dan out here: http://www.myspace.com/buskersblues


 

The fall of 1981 brought a new landscape to PCA. Two older buildings across the street had been purchased by the school and turned into dorms. One of these dorms would quickly become a DUCKWORK annex and be dubbed the SWAMP. The SWAMP was home to new DUCKS, Matt Wagner, Mike Leeke, and Dave Johnson, three guys that each would later play a role in the accomplishments of Comico.

 

Joe Cursio was another Jr. Duck who hung out at DUCKWORK and is now living

 
DUCKWORK was populated by students that lived on campus and commuters who often crashed at the office or the SWAMP. SEPTA strikes were usually great bonding experiences for the commuters of which I was one.
 

Joe "Zig" Zigler rarely showed up with clothes on... Joe is a fun pal that we've managed to lose touch with. Joe, if you are out there, drop us a line!

 
One commuting DUCK who recently has emerged on the web-pages of CO2 Comics with his wife and former PCA alumnus, Tina Garceau, is Joe Williams who has recently posted several great flashbacks about DUCKWORK on his blog at www.willceau.com.
You can read Joe’s 5 part DUCKWORK retrospective here.
 
By the time the spring semester had ended in 1982, a total of six issues of DUCKWORK had been published.

It was the end of my junior year at PCA. Phil Lasorda’s older brother Dennis had just purchased a duplex in Norristown for his Physical Therapy practice. He had offered us the opportunity to run Comico out of the half he was not using.

It was time for this DUCK to sink or swim. I left PCA to pursue a dream. Cooch came along as well. Without its leaders DUCKWORK quicky faded away but Comico was about to become official.

When it came time to take the big leap of faith, Vince chose not to commit and Bill took his seat at the drums. Phil, Cooch and I were now the standing partners of Comico as we began to solicit our first publication.
 
Matt Wagner was a prolific contributer to DUCKWORK and continued to contribute as Comico took off. Matt’s feature Grendel first appeared in Comico Primer #2 and went on to become an iconic character in comics. Comico also published Matt’s Mage the Hero Discovered.
 

Matt Wagner, The Comic Artist Discovered.

 
Mike Leeke was significant as an artist on ROBOTECH and later went on to pencil Bill Willingham’s popular ELEMENTALS.
Mike’s contributation to CO2 Comics. The Amazing Liberteens, can be seen Here.
 

Mike Leeke, who would later become the penciler extraordinare of ROBOTECH and ELEMENTALS is just thrilled that he can hide all of his mechanical pencils and rapidograph pens in his tremendous fro!

 
Dave Johnson was also a penciler on the ROBOTECH series.
 

Dave Johnson, former denizen of the SWAMP and penciler on ROBOTECH The Next Generation for Comico.

 
Joe Williams along with his wife Tina Garceau creates Monkey and Bird which is featured here on CO2 Comics.
 

Joe Williams is now a featured artist here on CO2 Comics with his wife Tina

 
Bill and I have ironically redeveloped our webs. We’ve gone from DUCKWORK to Web Comics with a long history in between.
 

Bill "Cooch" Cucinotta reclines on a cardboard 3-D project that was retired to the hall in front of the DUCKWORK office

Ouch! Gerry Giovinco, is another Duck trapped in a world he never made!

 
NOTE: In 1984, two years after the DUCKWORK crew had disbanded at PCA, Jim Carrey makes his Hollywood debut in an NBC television series titled “The Duck Factory” about a quirky group of animators trying to keep their studio alive. Kinda makes you wonder…

The Comic Company:
In The Bag

Tuesday, July 20th, 2010

This week the comic industry is bracing itself for the forty-first installment of the San Diego Comic-Con International. The San Diego show is by far the preeminent comic book convention in the world and has been for decades.

In the early 1980′s, when we first started to attend as Comico, International was not yet tagged onto the name. Even then it was the biggest and best Comic Convention though in those days 4,000 attendees was an exciting number, nothing compared to the audience that piles in today.

1st five Comico Covers

1983 was our first year attending with a booth and we were quick to realize how easy it was to get lost in the vast auditorium of vendors, publishers and artists. Comico was a small black-and-white publisher at the time featuring five titles: Az by Phil LaSorda, Grendel by Matt Wagner, Slaughterman by myself, Skrog by Bill Cucinotta and our new-talent anthology, Comico Primer. We had our sites set on publishing color books and had begun to promote our intentions.

Colorful AD-spirations by Matt Wagner and Andrew Murphy

When we had decided to attend the convention our first priority was to make sure that we presented ourselves as professionally as possible. We had a number of sales representatives from display companies stop by the studio and pitch their product. Most of them were very expensive and very boring. I made a point out of examining each display meticulously, focusing on how each was built and what features best suited our needs. My conclusion was that I needed to build the booth myself because it was the only way that we could afford the type of booth that we wanted.  I designed and constructed a booth display out of foam core that was quite impressive. It was covered with vinyl graphics that I applied with a tacking iron. It came complete with plexiglass pockets that displayed our books and had overhead lighting built in. The whole thing folded flat and we transported it in an oversized portfolio.

Rich Rankin and Matt Wagner at Comico Studios christening the newly constructed Comico Booth

The design and construction skills that I had developed as a model and costume builder along with the 3-D and sculpture training that I had acquired while attending the Philadelphia College of Art proved to come in handy when it came to selling comic books.

Mage-or Hijinks with Rich Rankin and Matt Wagner in front of the Comico Booth

The booth, which would last us for the next three years, gave us an air of professionalism that we had not yet been awarded by our peers. When fans approached our booth we looked as impressive as Marvel, DC and all of the other major players at the time. Our books then were a bit crude but we were slowly building our reputation on grit, perseverance, creativity and ingenuity.

We left San Diego that year proud of the inroads we had made. We had proven that we could be part of the landscape of industry and we had done well networking with fans, distributors, retailers, artists and other publishers.

When we returned to San Diego in 1984 there was a lot more at stake. Our decision to go to color had been realized but not as we had initially planned. The five titles that we had touted the year before were gone. Our commitment to color forced us to recognize that if we were to succeed we needed to send better work to the presses. The new lineup included Elementals by Bill Willingham, Evangeline by Charles Dixon and Judith Hunt, and Mage by Matt Wagner.

Comico's 1st Color Books

We knew that it was going to take much more than a fancy booth to make sure that our product would be noticed by the attending crowd of comics enthusiasts.

We had come back from San Diego the previous year with a huge pile of brochures, flyers, buttons business card, postcards and photocopied samples of art, most of which had been picked up at the entrance of the convention hall. It was easy to lose even the most lavishly produced piece of promotional material in this wild collection of potential paper cuts.

How was Comico going to separate itself and its promotional material from this knot of collateral material?

Stepping outside the box is a long used cliche but one I have always adhered to, especially when it comes to promoting a product. Ironically, it was the box that was the solution for our marketing approach for Comic-Con that year. The box was the vessel for the usual and the mundane. Once outside of it, all I saw was valuable marketing real estate on the box, itself!

We needed a vessel of our own that everybody else’s promotional material would go into.

I went to S. Walter Packaging in Philadelphia and researched bags and found a plastic one that was reinforced, strong enough to carry a lot of paper goods, and printable on both sides. I designed a catchy slogan that featured our logo in two colors and incorporated an ad that we were running in our books. Finally, I plastered the thing with black-and-white go-go checks that made it pop across the room.

Comico Convention Bag Front

As expected, we were the only company that had a bag that was capable of holding all of the goodies that anyone could pick up at registration and around convention hall. The bag was not only popular it was in demand. When bags ran out at registration a line formed at our table. Nearly every attendee carried a Comico bag that year and it was nearly impossible to not see our logo anywhere at the convention center or in the streets of downtown San Diego.

Comico Convention Bag Back

Our success at San Diego Comic-Con that year was clearly “In the Bag!”

Gerry Giovinco

The Gutter | Welcome Neil Vokes and Rich Rankin

Friday, June 26th, 2009
Primer 6

Primer 6

Neil Vokes and Rich Rankin are gracing us with the opportunity to present Gauntlet, their first published work which first appeared in Comico Primer #6. Neil and Rich were regular faces around the Comico studio mostly because they were fun guys to be around and true comic enthusiasts like the rest of us. We had no idea at the time that they would each play a role in the huge success of the ROBOTECH  line of comics. Neil’s dynamic pencil work and Rich’s finely inked lines became staples in the craftsmanship that epitomized the series. While Neil was finely focused on the ROBOTECH series and graphic novel Rich spread his wings a bit and inked Matt Wagner’s Grendel DEVIL BY THE DEED and Bill Willingham’s ELEMENTALS as well as the ROBOTECH line.

Eagle 1

Eagle 1

Both moved on to publish their own work Eagle with writer Jack Herman which they produced under the Crystal imprint. Eagle is currently back in print and available as a POD through Lulu.com
eagle_the_original_adventures3Rich later ventured on to start Comic Zone Productions producing a variety of somewhat controversial black and white comics. Today he is a performer in the Atlantic City area.
Neil has been a prolific penciler working continually since those early days. He is a regular on the convention circuit.

GAUNTLET

GAUNTLET

GAUNTLET is an opportunity for us to witness raw talent in action. It is the first work by two great talents and genuinely fine friends. We hope that we will have the opportunity to share more of their work in the future. Thanks Guys!

Gerry G.


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