Anyone out there who has remotely cared about how comic creators have been screwed out of even the tiniest morsel of the tremendous profits generated by Hollywood’s superhero bonanza had to let out a huge guffaw after reading a recent Variety interview with Chris Evans, who will star as Captain America throughout a contracted six film run for Marvel Entertainment. His commitment is now half completed with this past weekend’s blockbuster release of Captain America: The Winter Soldier.
The star spangled actor seems fairly constrained when talking about the trials and tribulations of portraying the famed First Avenger, careful not to raise the ire of Marvel studio execs but can’t help himself from peaking the nerves of their stingy bean counters with a little help from Avenger cast ring leader, Robert Downey, Jr.
Evans says Marvel will often send him pictures of “Captain America” action figures that are molded after his likeness, but that he doesn’t profit from the merchandising. “I see my nephew wearing underwear with my face on it,” says Evans. “I’m like ‘what’s going on?’ But for some reason, (no money comes) my way.” Adds Downey: “Nobody gets anything from the toys, and nobody ever will.” Then he promises: “I’m working on it.”
It’s a hoot seeing these mega-stars crying over the money they are not making especially after they all made such a big scene about renegotiating their contacts going into Avengers 2 after the original Avengers film grossed over $1.5 billion world-wide, ranking it number three in all-time box office sales. Adding fuel to the fire was the huge discrepancy of pay between stars. Downey made $50 million for his role as Iron Man while other Avengers made as little as $200,000 for their silver-screen super-heroics generating comments like, “On what planet is that fair!”
True to form, Marvel continues to “strong-arm and bully” the talent, wether it is an aging comic book creator or a celebrated Hollywood actor, with threats of law suits and dismissal of service held against detractors. Marvel considers talent to be expendable so long as they control the Intellectual Property of their vast library which they protect with the might of Odin to the point that even Disney power suits stand clear.
As each new Marvel film exceeds expectations and rings up record revenue it becomes more apparent that Marvel is as mythic as its heroes and villains when it comes to sheer greed. Soon their brand will be synonymous with companies like Walmart and McDonalds whose employees require government assistance to survive because they are paid and treated so poorly.
Maybe the high profile whining of celebrities like Chris Evans, Robert Downey, Jr, Scarlet Johansson, Chris Hemsworth and others will bring attention to Marvel’s unscrupulously tight fisted business ethics. Maybe the stars and the public will finally gain sympathy for the Kirby family who do not see one red cent from all of the characters that Jack Kirby co-created, without which none of these actors would have a role to play or complain about in the first place.
Unions in Hollywood are powerful, they have the ability to freeze the industry. Should the writers and actors become sympathetic to the plight of comic creators and their heirs, some justice could still come to those that have been denied fair compensation for their contribution to both the Marvel and DC Universes for decades. Maybe the courts will finally recognize the injustices that they’ve been catering to as they suckled the teats of big business.
Let’s root for the Marvel films to be so successful that the stars can’t stand watching the vast amounts of money that is sure to elude them. Put them in the shoes of Jack Kirby, Joe Simon, Steve Ditko, Jerry Siegle, Joe Shuster and a long parade of other comic creators that worked for a lousy page rate under the shackles of a work-for-hire agreement and never saw royalties when their creations became films, toys or underwear.
The stars representing beloved heroes will put an unmistakable face on the unfair practices of Marvel and DC that a comic creator hunched over a drawing board or typewriter never could. Maybe then the world will appreciate the injustices that many of us have known about for decades and some things will change in the comics industry.
A perturbed Chris Evans is a great start. His character, Captain America, represents the American Dream and has stood for all that is fair and good in this country since his creation by Jack Kirby and Joe Simon in 1941.
It is only right that Captain America should now lead this charge against the corporate greed and bullying that grips our nation, exemplified by Marvel, the self proclaimed builders of our modern mythology. There is more than a man behind that shield he carries, there is the heart of a nation that cannot be taken away. It is time we all stand behind that red, white and blue shield together to defend what we know is morally right. It is time for a battle cry! America, Assemble!