Posts Tagged ‘Bill Cucinotta’

The Gutter – Turkey Day

Tuesday, November 23rd, 2010

OMG it is already Thanksgiving!

Where does the year go? 2011 is right around the corner and soon we will all be looking back examining this past year that has seen a lot of dramatic shifts in the comics industry.

Most folks think of Thanksgiving as Turkey Day, a chance for the whole family to gather and give thanks while feasting on the juicy bird packed with stuffing and served with a harvest banquet reminiscent a of a meal shared between the Pilgrims and Native Americans.

Believe it or not, turkeys and comics have a close connection for me. I actually think about it often when I peer out my window here in a very rural area of the the South Jersey Pinelands where I live. Besides being on the constant lookout for the Jersey Devil, and dodging deer that prance in my headlights, I experience wild turkey by the dozens as they flock through my yard on a daily basis.

The site of them always conjures back the memory of a giant print of an Arnold Roth illustration that was on display promoting a show of his work at the Philadelphia College of Art. He was an alumnus there, and it as were my Comico and CO2 Comics partner Bill Cucinotta and I attended college during the early 1980′s.

John "Bondo" Rondeau settles in front of a huge print that we had "aquired" from a show at PCA that featured a famous cartoonist alumnus, Anrnold Roth, who ironically had been expelled from the school when he was a student.

Bill and I were also instrumental in publishing a student newspaper, DUCKWORK, at PCA and managed to appropriate the photostat print that was mounted on foamcore after the show was over. We displayed it in proudly in the DUCKWORK office until it later migrated to the Comico Studio in Norristown where, unfortunately, it has since been lost.

Duckwork Covers 1 & 2

The image depicted two contrasting iconographies of America in passing. On one side was a valiant looking Madame Liberty with a stoic Bald Eagle by her heal. The other side depicted a more humble and much less arrogant interpretation of Americana, a haggard, pipe smoking, frump of a woman content in her baseness, accompanied by a lowly turkey.

Ben Franklin actually preferred the turkey over the bald eagle as the national symbol.

“For the Truth the Turkey is in Comparison a much more respectable Bird, and withal a true original Native of America . . . He is besides, though a little vain & silly, a Bird of Courage…”

(http://www.greatseal.com/symbols/turkey.html)

That turkey, as presented by Mr. Roth and described by Mr. Franklin, came to symbolize comics for me.

Colorful and defiant, native and common, comics find their strength of power in their ability to access the masses and deliver the purest presentation of the message of a sole creator simply using words and pictures.

Underestimated by other media, artists and literati, comics open a unique dialog between to the common folk and the creator who respectfully wishes to communicate directly to them.

As the year quickly comes to a close I am thankful to be reminded by the humble turkey why comics are so important to me. The gobbler primes me for all the comic related resolutions I have in mind for the New Year.

I still, however, have a lot of expectations left for 2010. With the Christmas season upon us, we at CO2 Comics are anticipating that many of you will deem our first print publication, David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection Volume 1, a top pick on your list to Santa.

David Anthony Kraft's COMICS INTERVIEW: The Complete Collection Vol 1

We were surprised to discover that the beautiful Hard Cover edition of CI ranked #3 in Lulu’s Comics and Graphic Novel category this week!

David Anthony Kraft is still drooling over the book himself, exclaiming on facebook, “Knocked out by COMICS INTERVIEW HARDCOVER! Getting up from ground — it’s that good! Lays open flat, like a bible. Can’t BELIEVE how great it is!”

Of course, DAK is biased as are we but we have been thrilled and thankful for the generous response and collective appreciation of the book from people who have had the opportunity to hold one in their hands.

A quick reminder that the Premier editions of both the Hard Cover and the Paperback featuring the Platinum version of the classic, original COMICS INTERVIEW logo will be available only until midnight of New Year’s Eve 2010. So, if you are a collector and want to guarantee that you have this limited edition in your library, act soon!

Comics Interview Premier Edition

One last note regarding COMICS INTERVIEW: The Complete Collection. Lulu has been offering generous discounts of up to 20% off for books available on their site. These limited time offers are well worth benefitting from and we will do our best to keep you informed here on the blog and on the CO2 Comics facebook page.

Become a fan of the page and you will be sure to receive these promo updates and be the first to know what is going on here at CO2 Comics.

While we are on the subject of Christmas lists make sure you stop by and check out our newly released DEATH FATIGUE t-shirt line. If you are tired of watching your favorite heroes die the temporary super-death get your very own DEATH FATIGUE swag now!

Captain Obese

I hope that you all have had a chance to check out our latest addition to CO2 Comics, Don Lomax’s The Heavy Adventures of CAPTAIN OBESE. Don’s comic feature is sure to make a large impression on you and make you hungry for more.

Don’t worry! CO2 Comics won’t disappoint you! There will be at least one more big content announcement before 2010 becomes just another space odyssey.

Happy Thanksgiving!

Making comics because I like turkey,

Gerry Giovinco

The Comic Company: In The Black

Tuesday, November 2nd, 2010

Anyone who has been reading this blog over the last couple of months knows that it is intended to be a trip down memory lane focusing on the accomplishments of Comico the Comic Company and its relevance to the comics industry both then and now.

Bill Cucinotta and I were both founding partners of Comico, giving us both a unique authority on the subject. Though I get the credit line at the bottom of the page, these words wouldn’t get to you without Bill’s diligence and tireless effort to design and post the blog along with all of the other chores as he maintains the entire CO2 Comics site on a daily basis.

We are both dedicated to bringing our audience great quality comics and remembering the history that brought us here. Not just the history of our experience publishing Comico comics, but the history of the industry that inspires us to be part of it.

We know that our readers appreciate the notes on history too. It is reflected the traffic to the site and the comments made on the threads. Thanks for your enthusiastic support!

In 1987 Comico took a trip down memory lane with the publication of Comico BLACK BOOK our fifth-anniversary special.

Comico Black Book cover

Creative Black Book 1986

When I conceived BLACK BOOK I readily admit that I was a candidate for the Swipe File. A year earlier I had the opportunity to provide comic book lettering to go along with parody images of Ripley’s Believe It or Not! for the 1986 edition THE CREATIVE BLACK BOOK (www.blackbook.com) which is a huge creative directory for people in the creative industry.

My good friend Angela Corbo, who had grown up in my neighborhood and attended PCA briefly with Bill and myself, was working in the production department of the THE CREATIVE BLACK BOOK. When it was decided that their theme required comic lettering, I was her first call.

My lettering on the Creative Black Book 1986, Click for larger image

Gerry Giovinco Black Book photo

I had lettered all of Comico’s early black-and-white books; Primer, Az, Grendel, Skrog and Slaughterman. This was a great opportunity to work on such a prestigious project and I jumped at the chance.

With the publication of that work behind me, the name BLACK BOOK stuck in my head. I couldn’t help but attach it to another directory, that of a historical chronology of the first five years of Comico.

The Comico BLACK BOOK was published in comic book format and featured our trademark, wrap-around cover design. It read more like a catalog of our entire inventory with a historical time-line that ran the bottom of each page highlighting moments of achievement and publication dates.

My favorite page was the centerfold that listed the names of the impressive 155 creators that had worked with us those first five years.

Comico Black Book Spread, Click for larger image

The Comico BLACK BOOK became the chronicle of my own history at Comico. Shortly after its publication it became impossible for me to continue working at Comico for personal and professional reasons. My name remained in the publishing credits but it was clearly time for me to move on.

The book also signaled a turning point. Comico began its downward spiral. It was a company that had risen from nothing to an independent powerhouse, challenging Marvel and DC all the way into the mass market only to become a bankrupt shell of itself that would be sold into obscurity.

This is a story that has been repeated over and over by other great comic companies of the era and continues today. In its wake is a trail of incredible comics and incredible comics history. There are lessons to be learned. Observations that need to be noted. Mistakes that should not be repeated.

Comics Interview Premier Edition

This is why we are so excited to be publishing David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection. We know that it is the most transparent window into the mind-set of the comics industry at a time when creators discovered that they had some control in the future of comics.

Comics Interview Standard Edition

It is shocking how issues that shaped the industry then are relevant to issues that are shaping the industry today.

A whole new generation of comic creators needs to be aware of the insights of those who pioneered creator rights, independent publishing, the graphic novel, and the marketing and merchandising of comic franchises that are household names today.

I recently read an obituary for the Sony Walkman and it sited how Apple tapped into the elements of personal entertainment that were provided by the Walkman when it made music personal. Apple embellished upon those elements to create the success of the iPod. Apple looked back to move forward.

With the introduction of e-readers and the iPad comics will become more personal and interactive than ever just as music did. It is time for the comics industry to move forward and we all know it. Just remember to look back. Note the successes and failures. Don’t become a statistic.

When David Anthony Kraft was publishing COMICS INTERVIEW he had a keen sense for how the industry worked. He listened to the people he talked to. He saw the writing on the wall and was able to make a controlled decision to end COMICS INTERVIEW at a nice round number and at the top of its game. DAK controlled the destiny of his creation at a time when the market was in free-fall.

Because of his foresight, we now have the opportunity to enjoy COMICS INTERVIEW as a completed work, not something that was extinguished in its prime like Comico and a long list of other comics publishers.

We believe that David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection is an important work that belongs in the library of every comic creator, educator and library for all of the reasons I mentioned. Take the opportunity to see for yourself.

We think you’ll agree.

Making comics because I want to.

Gerry Giovinco

The Greatest Collection of Interviews in the History of Comic Books

Thursday, October 28th, 2010

  

CO2 Comics announces that David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection Volume 1 is ON SALE NOW!  

CO2 Comics has entered into an agreement with David Anthony Kraft and Fictioneer Books Ltd. to publish the complete collection of all 150 issues of David Anthony Kraft’s COMICS INTERVIEW. The collection will consist of eleven huge volumes each over 600 pages in length released one at a time on a regular schedule.  

  

David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection Volume 1 has been spontaneously released with this press announcement and is available exclusively at comicsinterview.com a website built and powered by CO2 Comics.  

Comics Interview Standard Edition

Four editions of the volume are available; The Standard Edition featuring an updated platinum version of the traditional COMICS INTERVIEW logo is available in paperback and hardcover. A Premier Edition that is available only for a limited time features a platinum version of the original classic COMICS INTERVIEW logo that was constructed of type from various popular comic logos is also published in both paperback and hardcover. The Premier Edition will be pulled from the market at midnight on New Years Eve 2010. Each of the eleven volumes of David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection will be released with a Premier Edition that will have limited availability. Paperback editions are now available and will list for $34.99 and Hardcovers will list for $54.99. Paperback editions are available now. The release of Hardcover editions will be announced soon.  

Comics Interview Premier Edition

Gerry Giovinco of CO2 Comics exclaims. “Bill Cucinotta and I are extremely excited and honored to be able to publish this collection of David Anthony Kraft’s COMICS INTERVIEW. We believe that Dave’s work is the most significant gathering of interviews of the greatest comic minds of the 20th century.” This work will be the greatest collection of interviews in the history of comic books”.  

Dick Giordano Interview

David Anthony Kraft’s COMICS INTERVIEW, which was published from 1983 to 1995 featured interviews with creators, publishers, distributors, marketeers, fans and more. The timing of the original publications is significant because it allowed for interviews with comic legends from the dawn of comic books as well as interviews with young creators who are legends today. COMICS INTERVIEW effectively examined the mindset of the greatest talents responsible for the comics that we have come to revere over the last seventy years.”  

Alan Moore Interview

“Because David Anthony Kraft is a writer editor himself he had the unique ability to interview creators from the position of a respected peer. This perspective is relevant throughout COMICS INTERVIEW where the subjects share their thoughts openly and frankly. “  

Dave was an editor at Marvel and writer on such features as The Defenders, She-Hulk, Captain America, and Creatures on the Loose. He has the distinction of scripting the very first story drawn by John Byrne for Marvel Comics: “Dark Asylum,” published in Giant-Size Dracula #5 and of being the editor of FOOM, Marvel’s popular, self-produced fan Magazine.  

Bill Griffith Interview

CO2 Comics is a web based comics publisher developed by former Comico publishers Gerry Giovinco and Bill Cucinotta. CO2 Comics has been growing in popularity since it first appeared on the web in the summer of 2009. About 700 pages of comics from twenty creators populates the site which is designed and maintained by Bill Cucinotta and features a popular blog by Gerry Giovinco that has been examining the history of Comico and comic book production.  

Comico was the 1980′s Independent juggernaught that published such memorable titles as Grendel, Mage, The Jam, Elementals, Rocketeer, Robotech, Starblazers, Gumby, Space Ghost and Jonny Quest along with many other significant comics and graphic novels.  

David Anthony Kraft’s COMICS INTERVIEW: The Complete Collection Volume 1 will be our first work in print as CO2 Comics,” says Bill Cucinotta. “It’s publication as a POD (Print On Demand) product provided by Lulu.com will define our commitment to marketing direct to the customer through our web site with high quality productions that have always been our legacy. We plan to redefine how print comics are delivered to readers. We couldn’t have picked a better project than this one, that through its content outlines the history of the comics industry as we know it, to usher in what we expect to be the beginning of a new and successful model for the future.”  

Comics Interview #5

Giovinco reminisces, “Dave was there for us as a mentor when we began publishing as Comico, offering moral support, insight and inspiration. His willingness to trade ad space with us as fledgeling publishers allowed us to grow and establish a significant presence in the dawning days of the direct market.  

His interview with us as Comico in issue #5 of COMICS INTERVIEW was a moment that signified to us that we had arrived as publishers of comics. It is only fitting that we come together again at the forefront of a new era for the comics market and the continual development of the foundation for CO2 Comics, the hottest new place to read comics on the web and, now, in print.  

The Comic Company: Anticipation

Tuesday, October 19th, 2010

What a powerful motivator anticipation is.

When I think of our motto here at CO2 Comics, “Making Comics Because We Want To,” it dawns on me that it is the anticipation of the finished product that excites me the most and stimulates my desire to create comics.

I find that anticipation exists through the entire creative process and is later passed on to the reader. I even thrive on the anticipation of the reader’s reaction to the final work.

A single idea can initiate the anticipation process. The conception of a character or a story line launches the desire to create a comic that allows the character or story to come alive.

Comico Covers

Whether the comic is created by a single person or a production team, the anticipation of the finished product is not complete until the comic is published and enjoyed.

The reader is in a state of anticipation through the whole story. Word-to-word, panel-to-panel, the reader anticipates the development, climax and resolution of the comic’s story.

Satisfied readers continue the anticipation process by immediately desiring the next issue.

When Bill Cucinotta and I were publishers of Comico comics in the 1980′s every new product and innovation was approached with great anticipation on our part.

Primer #1

We couldn’t wait to see our first comic, Primer #1, in print. I remember the excitement of the day it was first delivered in boxes to our studio. It was a proud moment for us but it was only the beginning.

At the time, we were not prepared to anticipate Comico’s future accomplishments like color comics, graphic novels, licensing deals, and the relationships we built with creators and readers.

CO2 Comics has given us a new reason to be in a state of anticipation. Every week we deliver new content to new readers and the popularity of our site is continually growing.

Very soon we will be announcing CO2 Comics’ first print project and the thrill of the anticipation is KILLING us!

Coming Soon

This project will be the single, biggest print project that we have ever attempted. It has been in the works for nearly thirty years and we promise that it will be both huge and historic.

Our anticipation is, that if you love comics as much as we do, you will love what we have in store for you.

So, please, anticipate a big announcement soon, and don’t worry. You will be able to get your copy in plenty of time for Christmas… if you can wait that long.

Making Comics Because I Want To

Gerry Giovinco

The Comic Company:
Marketing Comics on Mobile Devices Since 1984

Tuesday, August 31st, 2010

“Location, location, location!” This is the mantra of of real estate investors worldwide and was a dilemma we faced as we planned a promotion strategy for our first full-color comic book publications, Matt Wagner’s Mage and Judith Hunt and Charles Dixon’s Evangeline.

 

Our first 2 color publications

 

Comico had proven itself as an aggressive marketer of its black-and-white line by advertising in all of the major fan magazines at the time. Bill Cucinotta made sure that full-page ads were regularly seen in the Comics Buyers Guide, Amazing Heroes, The Comics Journal, and David Anthony Kraft’s Comics Interview.

 

 

Our decision to begin publishing in color raised the bar significantly. We could no longer survive if our titles sold just a few thousand copies each. We knew that publishing in color would automatically cause our sales figures to rise dramatically but we had to sell around 30,000 of each title to see black ink on our ledger sheets.

30,000 seems like a good number when looking at the monthly sales figures of comics today but in 1984 when Marvel and DC were still selling comics for 75¢ we could not compete with a $3-4 cover price. At $1.50, our profit margin was a lot slimmer than it is for books in the current market.

We had great faith in the product and rightfully so. Creators of each comic have gone on to become industry giants but at the time they were all virtual unknowns.

We felt that in order to succeed we needed to promote our product at the point of purchase; in the comic shops themselves.

Bill, who had worked many years in retail at Fat Jack’s Comic Crypt in Philadelphia, knew first-hand how valuable the real estate was in comic shops which were usually quite small.

When he, Phil LaSorda, and I discussed the possibility of posters in the stores to promote our comics the question was, “Where would the retailers hang them if they hung them at all?”

Retail walls were usually covered, floor-to-ceiling, by shelves displaying hundreds of new comics. Valuable older comics in mylar bags were displayed on walls also.

If a poster were to go up on any of the limited wall space that might be left, you could bet that it would be reserved for a Marvel or DC product.

We talked about post cards and rack cards but agreed that counter space and rack space was as much a premium as wall space in the tiny comic shops.

Hell, the only space left was the ceiling and how would we convince retailers to staple our poster on their ceiling?

Inspiration from above

Maybe it was from years of kite flying, model rocketry, and hanging plastic airplanes in my room. Maybe it was from marveling at Alexander Calder’s masterpieces in art school. The idea of creating a mobile that the retailers could hang from a single tack or hook soon gave rise.

We would command a virgin, uncharted territory smack in the center of the ceiling in virtually every comic shop. We would boldly go where no man had gone before!

 

Mobile Ad

 

The Comico Mobile, which was promoted as “The First in a series of Promotional Mobiles,” was a simple elegant design though it would be the first and only one of the intended series. It was a cardboard disc that was 18 inches in diameter printed in full color on both sides, Mage on one side, Evangeline on the other. At the top was drilled a tiny hole from which it could be hung.

There was a limited number of 100 that were signed and numbered by the creators and the rest were sent to distributors where retailers would place an order to get theirs for free with their shipment of Comico comics. Just in case they missed the offer we ran ads in the trades to make sure no one was left out.

The Comico line of color comics was off the ground. The proof was on the ceiling!

 

A Comico Mobile still hangs in my studio today right next to my inspiration for the Comico Blimp, a toy airship hanging from a string.

 

CO2 Mobile Command Centre

 

On the wall behind my desk, however, is a new banner proclaiming CO2 Comics, our exciting new foray into the digital world of comics.

Today’s digital environment adds a completely different meaning when speaking the term “mobile.” Computers and mobile devices like smart phones, iPads, and e-readers are quickly changing the landscape of all publishing including comics.

CO2 Comics will give Bill and I the chance to pioneer again but we will still look back to the term “Location, location, location,” only this time we will be looking for a good Wi-Fi connection.

Making comics because I want to

Gerry Giovinco

 

 

The Comic Company:
Prime Time

Tuesday, August 24th, 2010
 
Comico was always intended to be launched in an anthology format. The first planned publication was Comico Presents which was to feature Phil LaSorda’s AZ, Vince Argondezzi’s Mr. Justice and my own Slaughterman.

Unpublished Cover

By the spring of 1982, however, the dynamics of the original group had changed.
Vince Argondezzi was moving on and Bill Cucinotta had joined our ranks bringing with him his creation, Skrog. Other talented comic artists, Matt Wagner and the very young Andrew Murphy, lurked in the wings.

It occurred to me that the anthology format had greater potential for us than we had originally planned. Rather than be merely a vehicle to introduce our own feature characters into the Direct Market, the format gave us a venue to feature the works of the many undiscovered talents that we were becoming acquainted with on the convention circuit.
 
I saw this publication as the foundation for which all future projects would emerge. It was the first coat of paint on which we could embellish illustrious careers as comic creators. This anthology would be our Primer.
 

PRIMER #1, Cover pencils by Andrew Murphy. inks Gerry Giovinco

 
Surprisingly, I do not remember it being difficult to sell the concept and especially the name, Primer, to Phil and Bill. We all knew that, in a market with titles full of Action, Adventure, and other Epic names, Primer was as dynamic sounding as white bread but to us it perfectly described the product and what we expected to accomplish with it.
 

PRIMER #2, Cover by Matt Wagner, 1st appearance of GRENDEL

 
We had hoped that by naming our comic book Primer, readers would expect something different, that the product would lay a foundation for what was to come and, most importantly, it would ignite an interest in our budding comic company. Primer would survive six issues and be our longest running black-and-white title. It did launch Comico and prime the industry for a unique independent company that blazed trails in creative and production quality, pioneered licensing for alternative publishers, championed creator’s rights and gave Marvel and DC a serious run for their money.
 

PRIMER #3, Cover by Jim Dever, featuring an early William Messner-Loebs story

 

The impact of Primer is still felt in the comics industry today.

 

PRIMER #4, Cover by Barb Ramata, first of three to be edited by Matt Wagner

The ACT-I-VATE PRIMER

I can tell you that “imitation is the sincerest form of flattery.” Bill and I were both caught blushing when IDW announced that it would be publishing The ACT-I-VATE Primer.

ACT-I-VATE has been among our greatest inspirations while developing CO2 Comics. The presumption that our Primer may have had any influence on Dean Haspiel and friends was quite humbling to us (Guys, don’t tell us if it didn’t, it might ruin the moment!). Marvel’s Marvelman Classic Primer and Alan Moore’s Americas Best Comics Primer also find use of the Primer name which I like to believe would have never been used when associated with comics before the advent of the Comico Primer.

PRIMER #5, Cover by Will Brown, featuring Sam Kieth’s Max the Hare

How-to Comic Primers pepper the internet and we at CO2 Comics have tapped the old Comico Primer for our own World Wide Web purposes.

PRIMER #6, Cover by Judith Hunt, the introduction of Chuck Dixon and Judith Hunt's Evangeline. Assistant editor CO2 Comics contributor Reggie Byers.

My Slaughterman, Bill Cucinotta’s Skrog, Andrew Murphy’s Victor, and Rich Rankin and Neil Vokes’ Gauntlet, features that all ran in Primer, are now featured right here on CO2 Comics.

They have all helped us launch this new and exciting web comics collective. CO2 Comics contributor Bill Anderson also graced the pages of Primer. Primer alumni, Matt Wagner, Sam Kieth, William Messner-Loebs, and Chuck Dixon have had stellar careers as comic creators. Their earliest published works can be found in those seemingly innocuous six issues of Primer making a few of them quite valuable as collectibles.

Other talents that were featured in Primer: Phil LaSorda, Vince Argondezzi, Jim Alderman, Rick McCollum, Bill Bryan, Jim Dever, Larry Nadolsky, Francis Mao, Barb and Bernie Armata, Ron Kasman, Will Brown, Chris Windle, Ajay Mclaughlin, Mark Lantz, Michael Lail, Grass Green, Judith Hunt and Al Wiesner. Primer was, unfortunately, discontinued along with the rest of the black-and-white line when Comico made its transition to color in 1984.

Pain

Works that were planned to be published in Primer that I am sorry we missed out on were Pain by Bill Cucinotta, Panda Khan by Dave Garcia and a little pre-turtle story by Kevin Eastman and Peter Laird.

I have quite a few interesting stories that I can share about experiences publishing Primer that will have to wait for another time.

Next week I will pick things up a bit with a look at one of my favorite “Pie in the Sky” ideas from the early days of The Comic Company.

Making comics because I want to!

Gerry Giovinco

 

 

 

The Comic Company:
The Studio

Tuesday, August 10th, 2010

Gerry Giovinco and Bill Cucinotta

 

Superman has the Fortress of Solitude. Batman has the Bat Cave. Hugh Hefner has Playboy Mansion. (That lucky bastard…)

The great heroes always had a secret lair, a home base, a castle of sorts. These mythic headquarters become a trademarked extension of the person themselves and ad to the legacy of grandeur attributed to their deeds and accomplishments.

 

Gerry's space at the Studio

 

I always had a fascination for a “clubhouse” mentality. I remember being about four years old and having secret meetings with my younger brother, Tom, in a dark closet illuminated only by our dim nightlight which we had drug in before we closed the door. This was our secret place, and though I’m sure my parents knew where we were, it gave us toddlers a sense of independence and awareness of self that we didn’t have when we were supervised by adults.

Two years later, Batmania would grip the world. All my brother and I could dream of was our very own Bat Cave buried beneath our house. We would spend hours scheming secret entrances to our gloriously imagined hangout.

As the years passed, there was always some kind of toy cabin, clubhouse, or tree house that anchored my activities with my three brothers and friends.

 

Room with a view

 

This continued into college where I would hole up with Bill Cucinotta and the other so-called Ducks in our commandeered DUCKWORK office on the thirteenth floor of the Philadelphia College of Art.

Given my own propensity for a hangout it is no surprise to me that the defining catalyst for Comico becoming tangible was the availability of office space at 1547 Dekalb Street in Norristown, PA.

Phil LaSorda’s older brother Dennis had just purchased a duplex in which he planned to operate his physical therapy practice. He offered Phil, Vince Argondezzi and me the opportunity to operate Comico from the space in the adjacent half of the building that he had no immediate plans for.

The iron was hot.

Comico, which until this point was as much a dream for Phil, Vince and me as that Bat Cave under my house, was about to become real. This was the moment of truth. It was time to “shit or get off the pot.”

Vince chose to leave the porcelain vacant and, though he would contribute his comic Mr. Justice to Primer #1, his partnership with Phil and me had ended.

 

Fred the Duck. Gerry Giovinco, Bill Cucinotta and Phil LaSorda

 

Phil and I had grown used to the idea of a third person in the partnership. It especially came in handy breaking stalemates on important decisions. We turned to Bill Cucinotta who had been my right hand man while publishing DUCKWORK at PCA.

Bill knew the Direct Market of the comics industry very well because of his experience working retail at Fat Jack’s Comic Crypt in Philadelphia. As a partner, his knowledge gave us an edge that we did not have before.

 

Partners

 

Comico’s partnership was once more a triumvirate and we had our own headquarters dubbed simply “Comico Studios”. We generally would refer to it just as The Studio never intending to confuse or compare it to The Studio in Manhattan where Bernie Wrightson, Jeff Jones, Michael Kaluta, and Barry Windsor-Smith hung their hats.

 

Recently I have heard stories from various Comico fans that had found their way to Norristown and decided to look up the Comico headquarters which, in their mind, was a shining tower of architectural wonder. They were surprised to find that it was simply an old three-story, stone-fronted, duplex building that was once a family home with a wooden porch located on the corner of a busy street in a tired industrial town whose glory days had long passed.

Our main activities took place in what would have been the living room and dining room of the original house, complete with very dated orange, shag, wall-to-wall carpet that covered beautiful hardwood floors. Eventually the bedrooms would become offices as our staff expanded.

At the time all of the guys that hung out at the studio were college age and we had a very fraternal sensibility that had carried over from our DUCKWORK experience.

We tended to play as hard as we worked and seemed to never leave the building, often crashing on the couch or cots that we had brought in for the many all-nighters that were pulled to meet deadlines or to just hang out. The pizza shop on the opposite corner made it easy for us to always have food and drink.

Our families forgot who we were.

Posters and art covered the walls. There was a riddled dart board that was used to shake out those punchy moments in the wee morning hours. It was not unusual to find the mantel of the fire place lined with empty beer bottles.

 

Bill Cucinotta and Bill Anderson, Trashed and too close for comfort

 

This would all change eventually as Comico became more of a business and less of an adventure but those early days harbor all of the most romantic memories of young guys setting out to conquer the world of comics as they knew it with little more than hope, a dream and some talent.

 

Reggie Byers and a new shipment

 

We would get visitors. Many with portfolios or scripts in hand. Some just curious. The visitors that thrilled me the most though were heros that provided inspiration so great that I get misty thinking about their visits even today.

Murphy Anderson whose Visual Concepts Inc. was our flat color separator and would visit often.

Joe Kubert, whose school we offered a small scholarship to, and whose sons eventually worked on our books, stopped in to say hi.

Dick Giordano along with Pat Bastienne would stop by for holiday parties.

All of them are comic book legends.

They would marvel at our humble space and it would take them back to stories of the good old days when they, themselves were kids in the industry holed up in hotel rooms knocking out an issue by committee overnight.

The twinkle in each of their eyes as they reminisced is something I’ll never forget.

When I write these articles, I get that twinkle and I remember why I love making comics.

It is more than the art of it. More than the love of the medium. More than the camaraderie of other comic artists.

It is being part of it all.

Being part of the history of all the folks that made the comics that put a smile on the face of a reader young or old.

 

Gerry Giovinco, Reggie Byers, Phil LaSorda, Bill Cucinotta. Neil Vokes (in back), Matt Wagner, Rich Rankin

 

Being part of a unique tradition of a wonderful medium and passing it forward to the next generation.

 

Snowmageddon trashed the front porch

The clubhouse is a lot different today. It exists in a technological wonder called the internet. It is not bricks and mortar like the old duplex in Norrisown. It is digital and the visitors stop in from all over the world.

Our new headquarters has a name. It is CO2 Comics.

It has an address: www.co2comics.com

Stop and visit.

Visit often.

Making comics because I want to.

Gerry Giovinco

The Comic Company:
Duckwork

Tuesday, August 3rd, 2010

 

Enter at your own risk

 
An ominous, orange glow cast its pall across South Philadelphia in the spring of 1981. It was a sign plastered with fluorescent tempera paint on a thirteenth floor window of the ARCO Building on Broad and Spruce streets, home of most of the classes taught at PCA, Philadelphia College of Art which is now known as the University of the Arts, one of the most respected art colleges in the country.
 

Room with a view

 
The letters that read “DUCKWORK” could be seen as far south as Veterans Stadium where the Phillies had won the World Series just months before and marched past PCA in their triumphant parade that rocked the City of Brotherly Love.

Behind the window was the office of a motley group of art students banded together to publish a “student” newspaper by the same name.
 

John "Bondo" Rondeau settles in front of a huge print that we had "aquired" from a show at PCA that featured a famous cartoonist alumnus, Anrnold Roth, who ironically had been expelled from the school when he was a student.

 
DUCKWORK, though tacitly supported by the school, was never a school newspaper. It was a publication commandeered by an assembly of comic art enthusiasts led by myself that defiantly produced comics in an educational environment that, at the time, considered the medium to be kitsch and derivative.
 

DUCKWORK Covers 1 & 2, Cover #1 illustrated by Bill "Fostex" Foster, #2 by Gerry Giovinco with inks by Bill Anderson

 
Our pseudo-fraternity proclaimed each of us as DUCKS and, as a proud rogue clan, we wreaked havoc on the school with our publication and our mischievous pranks some of which might have us arrested if done today.
 

Bill Bryan who is now at CBR Woodworking where thay make incredible furniture for offices and corporate spaces among other things. http://www.cbrwoodworking.com/index.html


 

Evan Nurse was a Jr. Duck who attended a cartooning class on weekends at PCA for young students. Evan's senior prank at Sharon hill H.S. was to join the girls Lacross team. They let him play but they made him wear the kilt. He is now an AV instructor at an area High School.

 
PCA had very little sense of community at the time. Because of this, our little group managed to control Student Council and Arts Council giving us the opportunity to allocate funds and office space for our ventures. The DUCKS ruled!
 

DUCKWORK Covers 3 & 4, both illustrated by Gerry Giovinco

 
DUCKWORK quickly became a magnet for cartoonists especially after it became known that I was attempting to start a comic book company named Comico with two friends of mine from high school, Phil LaSorda and Vince Argondezzi.
 

DUCKWORK Covers 5 & 6, #5 illustrated by Bill "Cooch" Cucinotta, #6 by Matt wagner

 
Bill Cucinotta, my partner here at CO2 Comics, knew of me and Comico from Creation Conventions and was enthusiastically involved with DUCKWORK from the start.

Nick-named Cooch, his loyalty and ability to get the job done whenever needed along with his knowledge of the direct market derived from his experience working retail at Fat Jack’s Comic Crypt, Philly’s premier comic shop made him invaluable. It would later make him the most logical choice to fill the void left by Vince Argondezzi’s abrupt departure from Comico’s initial partnership well before our first book Comico Primer would be published.
 

Edwin Arocho is now a fine artist and musician living in San Juan, Puerto Rico

 
The list of colorful guys and gals that frequented DUCKWORK’s office is peppered with talented artists that went on to creative careers. I’ve included photos of several DUCKS. It is easy to see that besides comics, we were seemingly, also influenced by the movie Animal House!
 

Danny "Hank" Lange followed his dream and actually learned to play that guitar. He recently did a sound track for an award winning film. Check Dan out here: http://www.myspace.com/buskersblues


 

The fall of 1981 brought a new landscape to PCA. Two older buildings across the street had been purchased by the school and turned into dorms. One of these dorms would quickly become a DUCKWORK annex and be dubbed the SWAMP. The SWAMP was home to new DUCKS, Matt Wagner, Mike Leeke, and Dave Johnson, three guys that each would later play a role in the accomplishments of Comico.

 

Joe Cursio was another Jr. Duck who hung out at DUCKWORK and is now living

 
DUCKWORK was populated by students that lived on campus and commuters who often crashed at the office or the SWAMP. SEPTA strikes were usually great bonding experiences for the commuters of which I was one.
 

Joe "Zig" Zigler rarely showed up with clothes on... Joe is a fun pal that we've managed to lose touch with. Joe, if you are out there, drop us a line!

 
One commuting DUCK who recently has emerged on the web-pages of CO2 Comics with his wife and former PCA alumnus, Tina Garceau, is Joe Williams who has recently posted several great flashbacks about DUCKWORK on his blog at www.willceau.com.
You can read Joe’s 5 part DUCKWORK retrospective here.
 
By the time the spring semester had ended in 1982, a total of six issues of DUCKWORK had been published.

It was the end of my junior year at PCA. Phil Lasorda’s older brother Dennis had just purchased a duplex in Norristown for his Physical Therapy practice. He had offered us the opportunity to run Comico out of the half he was not using.

It was time for this DUCK to sink or swim. I left PCA to pursue a dream. Cooch came along as well. Without its leaders DUCKWORK quicky faded away but Comico was about to become official.

When it came time to take the big leap of faith, Vince chose not to commit and Bill took his seat at the drums. Phil, Cooch and I were now the standing partners of Comico as we began to solicit our first publication.
 
Matt Wagner was a prolific contributer to DUCKWORK and continued to contribute as Comico took off. Matt’s feature Grendel first appeared in Comico Primer #2 and went on to become an iconic character in comics. Comico also published Matt’s Mage the Hero Discovered.
 

Matt Wagner, The Comic Artist Discovered.

 
Mike Leeke was significant as an artist on ROBOTECH and later went on to pencil Bill Willingham’s popular ELEMENTALS.
Mike’s contributation to CO2 Comics. The Amazing Liberteens, can be seen Here.
 

Mike Leeke, who would later become the penciler extraordinare of ROBOTECH and ELEMENTALS is just thrilled that he can hide all of his mechanical pencils and rapidograph pens in his tremendous fro!

 
Dave Johnson was also a penciler on the ROBOTECH series.
 

Dave Johnson, former denizen of the SWAMP and penciler on ROBOTECH The Next Generation for Comico.

 
Joe Williams along with his wife Tina Garceau creates Monkey and Bird which is featured here on CO2 Comics.
 

Joe Williams is now a featured artist here on CO2 Comics with his wife Tina

 
Bill and I have ironically redeveloped our webs. We’ve gone from DUCKWORK to Web Comics with a long history in between.
 

Bill "Cooch" Cucinotta reclines on a cardboard 3-D project that was retired to the hall in front of the DUCKWORK office

Ouch! Gerry Giovinco, is another Duck trapped in a world he never made!

 
NOTE: In 1984, two years after the DUCKWORK crew had disbanded at PCA, Jim Carrey makes his Hollywood debut in an NBC television series titled “The Duck Factory” about a quirky group of animators trying to keep their studio alive. Kinda makes you wonder…

The Comic Company:
Presenting…

Tuesday, July 27th, 2010

Looking back, I guess it took a lot of guts for three kids from Norristown to decide that we wanted to start a comic book company especially considering that we were all still attending college and had no money except for what little we made working part-time jobs.

I struggled to meet class deadlines at the Philadelphia College of Art (PCA now UArts) and labored on weekends at places like 7-11, K-Mart, and Pizza Hut just to have spending money. The dream of making comics preoccupied my mind at every job I held. The evidence is a comic that I made while working as a cook at Pizza Hut in the winter of 1980.

Read Pizza man And Pizza Woman

The Norristown Pizza Hut Presents…Pizza Man & Pizza Woman was the first comic that I had published by anyone other than myself. It appeared on the last page of the company’s nationally distributed, monthly, twelve-page, 8.5 x 11″ newsletter Pizza Hut News Brief. This was a format that I would adapt later when publishing DUCKWORK at PCA with CO2 Comic’s own, Bill Cucinotta and the rest of the self-proclaimed DUCKS.

Phil LaSorda, Vince Argondezzi and I were all dreamers, but at the time we never believed that we could not do what we had set out to do once we had read Don Rico’s How to Start a Comic Book Empire in Free Enterprise magazine.

We considered our biggest asset to be ourselves since we knew that we would create the art for our own publications, saving us a lot of money.

Our biggest asset, however, turned out to be our own naiveté. To every person who scoffed and told us we could not do it, we had only one answer. Why not? Honestly, because we didn’t know any better.

Phil Lasorda & Vince Argondezzi at Creation Conventions

The summer of 1980 was spent developing product for the new company that we would call Comico the Comic Company. My recollection is that Vince first dubbed it The Comic Company. Phil suggested that we shorten it to ComiCo to which I responded that we should pronounce it Comeeco to sound like Mego and Coleco which were popular toy companies at the time.

Gerry Giovinco At Creation Conventions

We each had our own characters to work on. Phil had Az, Vince had Mr. Justice and I had Slaughterman. We planned to feature them in one magazine titled Comico Presents.

That summer Vince illustrated the cover of Comico Presents that would never be published other than as a flyer to promote our new company.

The Comico cover that never was © TM Respective Owners

The Comico Portfolio cover


We each made color illustrations of our character that we would have produced as 8×10″ color glossies and inserted in a hand-made card stock envelope that we simply called the Comico Portfolio. This is officially Comico’s first publication.

AZ from the Comico Portfolio © TM Phil Lasorda

MR JUSTICE from the Comico Portfolio © TM Vince Argondezzi

SLAUGHTERMAN from the Comico Portfolio © TM Gerry Giovinco

Finally, we printed up Comico t-shirts and prepared to exhibit at the Philadelphia Creation Convention were I had made inroads with my Thing costume at previous shows.

Gary Berman and Adam Malin, the producers of the Creation Conventions, were very gracious in giving us an opportunity to display our work. We owe them a huge debt of gratitude for being the first to believe in us.

We had gone public with Comico. There was no turning back…

Gerry Giovinco

Next week: DUCKWORK!
Meanwhile you can check out another DUCKWORK retrospective by Joe Williams HERE!


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