Pirates! Pirates everywhere!
It was just over a week ago when everyone was banding together to trash SOPA and PIPA. We can agree that, as creators, nobody likes pirates but we hated the idea of losing our rights to innocently pirate, ourselves. The idea of being shut down, fined or arrested for sharing music, images or video that we “borrow” for use on our blogs and/or favorite social media brought together a nation of internet users that rallied to crush those bills and won an indefinite reprieve.
I guess we are all in agreement that it’s OK to pirate a little bit, so long as nobody is profiting directly from the pilfering. It is, after all, free advertising, right? As a creator, what could be better than seeing your work go viral and having the whole world find out about it besides, you know, being paid for it?
The real pirates, the bad guys, are the ones with those vicious torrent download sites, scanning entire issues of comics, ripping entire DVD’s of major motion pictures, and cataloging music by the truckload for downloads as mp3 files. Those guys are rapists! They literally rip the food right out of the creators’ mouths by preventing them from benefiting from sales that were lost to the downloaders. The downloaders are the pirates’ accomplices, they are pirates too, red handed with stolen goods and the first ones to share an innocent link or post tainted content.
So, SOPA and PIPA have been dead for barely two weeks and everyone is already screaming about how we have to take down the pirates. Comic artists everywhere are starving and nobody wants to pay for comics, especially if they can get them for free. What are we to do?
Kill the pirates! Shut them down!!
Please, just don’t use SOPA or PIPA.
Almost symbolically, good ol’ SEAL Team 6 heroically trashed a real-world, pirate compound in Somalia and rescued two aid workers that had been kidnapped. Nine pirates were killed. Everyone is happy!
This all got me to thinking. Pirates are a motivated lot, as are most bad guys. They don’t steal and plunder just for the fun of it. They do it for the money. They gather up a ton of treasure and then they bury it on a deserted island. The downloader’s reward is free comics but the mastermind must be making a fortune to be willing to risk federal charges.
The pirates have figured out how to make money with comics while giving them away for free! Those rat bastards! If only we were that smart! Comic creators could be happy again.
Well Golly! Web comics have been using the same business model as the pirates for years now with varying degrees of success. We use it right here at CO2 Comics! Yet it is always a struggle to justify giving comic content away for free because it flies in the face of the old distribution system, the same system that has a stranglehold on the industry’s move to a digital market. We are so afraid not to make a nice buck off a sale in a micro niche market that we are unwilling to make a small return on each sale in a potentially monolithic market or let graphically rich, free content drive streams of traffic through a sponsored website.
Free content drives every major website on the internet wether it is a search engine, a social network, a news agency or whatever. Who pays to use Google, Facebook, YouTube, Yahoo!, Wikipedia, or Twitter? They are all among the top ten sites in the world and all worth BILLIONS of dollars! Content that is free to consumers has driven entertainment industries for decades. Newspapers, radio, and television have all been huge beneficiaries of delivering free content.
Build a big enough comic reading audience in a free and open market and you will see the number of book sales begin to rise to numbers not heard of in decades. There is plenty of evidence that free web content has helped the sales of trades. Retailers will be happy to see a parade of new clientele march through their doors. We won’t have to read blog posts by comic artists crying duress driving down their power of negotiation to corporate publishing scum by playing a vulnerable hand. Free content also neutralizes piracy by taking away their only incentive to attract comic readers to their torrent sites.
Comic art has more value than we are daring enough to place on it. Let the work declare its own value and surprise yourself. Always remember that Disney is built on the back of Mickey Mouse and Time-Warner on the shoulders of Superman. Walt Disney believed in Mickey and let Mickey’ s success establish the worth of his company. Seigel and Schuster, in a fit of desperation, sold Superman, a comic that nobody else wanted, for a lousy $130 and made someone else rich beyond their dreams.
Which creator would you like to be?
Let’s learn from the pirates. Comics are treasure even when they are free. We are in a position to command the destinies of our creative properties. Do not let senseless fear jeopardize the future of the industry. Take time to analyze and understand the market. Take control.
Celebrating Thirty Years of Comics History!
Gerry Giovinco
The concept of “Truth, justice and the American way!” that has exemplified the values of super heroes since the inception of Superman in 1938 has been completely thrown under the bus with the launch of the New 52.
Diamond’s obvious disdain for the tried and true 
Retailers would get a cut of every card sold, and God knows that speculators will cause the collectible cards to have inflated value over and above face value making them much more potentially profitable to retailers than initially intended.
It was as if a giant frying pan just cracked the head of the collective conscience of an entire industry.
2010 closed with comic creators and publishers exhibiting all the optimism of the Second Coming thanks to the iPad and its promises of broader distribution and fiscal opportunity. Wide-eyed and giddy there was a mad scramble for the Kool-Aid delivered in the form of apps distributed by the Almighty.
Personally, I hate the word hope. It is such and ineffectual state of mind. Hope, to me, is the most meager last resort in an effort to achieve or acquire a goal. If it is necessary to resort to hope, then it is assumed that all other efforts have been exhausted and failed.
It will be the sharing experience that drives the customer back to the comic shops. Comic shops and comic conventions will be the homes of the culture of the comic enthusiasts. Comic shops will become cultural institutions where fans of the medium gather to share, educate and communicate face-to-face with others that enjoy the same interest.
I’ve been lucky enough to have read a bunch of these letters because I’ve been dressing up as Santa since I was fourteen years old and visiting the children on my paper route to brighten up their Christmases.
Honestly, in 35 years I never remember a child asking for comic books before this youngster and then I started to wonder how he was going to get them.
In the wake of the exodus are the hardcore comic book enthusiasts who’s role as protectorate of the medium is as exclusive and solemn as that of a Templar Knight.
