Archive for the ‘CO2 Comics’ Category

Adventures in Airbrushing

Monday, March 5th, 2012

I always considered myself a techie kind of guy in that I enjoy a good gadget as much as anyone.  When it came to art supplies nothing was more of a gadget than an airbrush to a high school kid back in 1979. I was proud of my dual action Badger and 15 psi compressor and the unique effects I could get while illustrating an image.

Illustrating with an airbrush was much more messy than generating images with Photoshop or Illustrator. A good airbrush was not much more than a sophisticated can of spray paint.  A pen shaped sprayer with a cup of paint attached, connected by a long hose to a small compressor pumping out air. Sure, you could control the flow of air and paint to make lines as fine as a pencil or as broad as you wanted but spraying paint required a lot of planning  and preparation. Mistakes could not easily be deleted as they can be while working with today’s sophisticated computer programs.

Illustrating with an airbrush usually required a lot of masking tape, frisket and a spray booth to prevent overspray from ruining everything else in the room. Getting sprayed paint on yourself was a no-brainer and the plan was usually to dress down and prepare to get dirty.

Ron Dorfman

When I was a freshman at the Philadelphia College of Art (Now UArts) my 2D Design instructor Ron Dorfman told the most amazing airbrush story. I could never embellish it as well as he did but I’m sure going to try.

During a class on airbrushing Mr. Dorfman was explaining how we needed to be careful about breathing in the atomized overspray from the airbrush. He suggested that we invest in a respirator or at least a filter mask to prevent inhalation of potentially dangerous pigments and fumes.

He said one time, after working on a project, he blew his nose and panicked when he appeared to be hemorrhaging blood from his nose. The blood turned out to be red pigment that he had been spraying and inhaled. The experience sent him searching for something to protect himself.

He came across the type of face mask that doctors use and realized that doctor’s scrubs would make a great coverall to wear over his good clothes to protect them while he worked with his airbrush. On tight deadlines he could just take off the coverall and zip over to his client without having to waste time getting changed to look presentable. It was a great system that worked wonderfully.

Now the story turns into a script out of Desperate Housewives. Mr. Dorfman, as a freelance illustrator had the luxury of working out of his home, and being one of the only men in his neighborhood to be home during the day, it was common knowledge that he was available to be called on for assistance should his help be needed.

One day while finishing a job, his scrubs  covered once again with red spatter from his airbrush and his mask firmly in place on his face, Mr. Dorfman hears the doorbell ring and moves to answer it with airbrush in hand. At the door is a startled neighborhood woman whose garage door was stuck. She apologetically declines his assistance however because she realizes that the scrub clad man covered apparently with blood and holding some sort of vacuum tube in front of her  has a much more pressing priority and quickly flees his doorstep, leaving Mr. Dorfman perplexed  as he returns to his illustration.

Days later, Mr. Dorfman is out at the local grocery store where he has the unusual feeling that people are staring at him. The tension continues to mount when a familiar lady from town confronts him and asks if it’s true that he performs ABORTIONS out of his house!

Floored by his new reputation Mr. Dorfman could only proceed to the check out  preoccupied with thoughts of damage control. Can you imagine if that would have been Rick Santorum campaigning at his door that day, OMG!

There always seemed to be something adventurous about an old school studio, messy tools, thick chemical odors, a visual texture and an air of mastery that was individual to each creator wether they made comics, illustrations, fine paintings or sculptures. The digital age of art has sterilized many a studio and though the output may be equally or even more amazing it is never the same experience for a creator who has cut their teeth by rolling up their sleeves and getting dirty.

Thanks for the memories Ron Dorfman and thanks for letting me share yours.

Celebrating Thirty Years of Comics History!

Gerry Giovinco


Comics, Everyone?

Monday, February 27th, 2012

Click to see the full version

Sometimes you come across some amazing stuff on facebook like this photo that popped up and blew me away .

The photo of a man-child smoking a cigarette at the ripe-old-age of four and reading a Mickey Mouse comic book conjured thoughts of poster children for Dr. Fredrick Wertham’s Seduction of the Innocent. A chuckle or two later I was envisioning future Marvel and DC editors ensuring that the medium would grow and mature with their personal tastes leaving behind the more innocent subject matter that they enjoyed as children along with the audience it catered to.

This little kid would grow up to be one of the Comic Book Men from Kevin Smith’s new television venture on AMC, completely immersed in the medium, trapped in a twilight zone that only those of us who grew up with similar experiences could appreciate. I mean, there were girls that read comics when we were kids but 99.99% of them were able to shake off their passion for Archie and Lil’ Lulu.  Something about comics always seemed to be a guy-thing and a certain kind of guy, derogatorily identified as geeks.
Of course we know that the stereotype, epitomized by The Forty Year Old Virgin and The Big Bang Theory is not really true.  Guys that like comics just know something that people who don’t read comics do not. The comic medium is very special. It is a door to visual fantasy that has only recently been able to be matched by animation and live action film enhanced by CGI at a tremendous cost to the producers.

Thanks to Manga and more specifically Shojo, more women than ever have been bitten by the comics bug and it is this influx of the feminine touch that is beginning to blow the medium wide open. Web Comics, Indy Comics and even some of the mainstream comics are developing a sensitivity to all audiences. The idea of comics being limited to a narrow scope of genres is quickly becoming past history. We like to think that this broader scope is reflected here at CO2 Comics and we wany our readers take the time to explore our share of all that variety.

I hope that a show like Comic Book Men will make the effort to include more women into the club. The X-Men have women why can’t the Comic Book Men. Team Unicorn in their Katy Perry “Califoria Girls” parody entitled “Geek and Gamer Girls” sure had a lot of fun with the concept of women being included in this new world order of comics for everyone.  Who knows, maybe some day  there will be more comics for kids too, which will be fine by me so long as the little ones don’t light up while they read.

Comics are flammable after all.

Just ask Dr. Wertham.

Celebrating Thirty Years of Comics History!

Gerry Giovinco


How to Get Rich Making Comics

Monday, February 6th, 2012

First and foremost, if your reason for making comics is to get rich quick, get prepared for a big disappointment! Making comics is an art and, like most art forms, there is a long line of practitioners aspiring to emulate the success of a limited few. Those that have attained riches from making comics are a rare breed and thanks to unscrupulous publishing practices that have been the norm of the industry for decades many deserving comic artist have been deprived of fame and fortune.

I remember reading a list of the top ten grossing entertainers in the world sometime during the 1980′s. Two on the list were comic artists, PEANUTS creator Charles Schulz and GARLIELD creator, Jim Davis. They were right up there with entertainment titans, Michael Jackson and Bill Cosby! That was when I first realized the full fiscal potential of making comics. Schulz and Davis were both syndicated comic strip artists proving that there was commercial power to mixing words and pictures on the page.

This type of economic success was not available to comic book creators at the time for one key reason, Work for Hire. Most comic strip artists maintained ownership of their characters but in the comic book industry the publishers owned the characters and creators only received a page rate for their services with no ability to share in the success of the work through royalties.

This all began to change in the 80′s as the industry pushed for creator’s rights and independent publishers sprang up, willing to publish creator owned work. The newly devised Direct Market made it possible for these new publishers to explore the potential of sharing profits with creators. It also made it possible for creators to self publish their work.

1st five Comico Covers

Comico's 1st Color Books

This was our motivation when we created Comico. We knew that the best option for profiting from comics was to work for ourselves rather than be just another cog in the works of industry giants. As this same notion began to proliferate throughout the industry, comic artists did begin to realize the wealth that was possible. Two major examples of the earning potential of comics can be attributed TEENAGE MUTANT NINJA TURTLES creators Kevin Eastman and Peter Laird and SPAWN creator Todd McFarlane who all made millions from their creations.

So, if you want to get rich making comics there are a few things to know.

Creating a successful comic or character is like winning the lottery. The odds are so great. It gets even more depressing when you see the long list of incredible talent that are the competition but no one can guess what will strike the nerve of the market. Like the lottery, you cannot win if you do not play, so jump in and create!

Do what you love and love what you do! Many will tell you this is the key to success. Bullshit!

But this will make the struggles a hell of a lot more bearable. Creating comics needs to be your passion. Make them because you want to and love doing it. Create characters that you know and love and need to share with the reader. Your ability to bring those characters to life is what will make them desirable to readers. Passion is infectious when it is executed with skill.

NEVER GIVE  UP THE RIGHTS TO YOUR INTELLECTUAL PROPERTY!!! Own your characters, never sell them unless the price is so unimaginably mind-boggling that you can’t say, ” no”. If you do sell your characters, don’t look back, it is time to reap what you have sown.

YOU WILL NEVER GET RICH JUST BY MAKING COMICS! This could change if the digital market takes off but there is just not a big enough comic reading market today to make you filthy, stinking rich. You may get pretty comfortable but not uber-loaded. Creators make the big bucks through licensing and merchandising. The comics are the launch pad for your property, where the character comes to life and proves it has legs but from there it is time to go to market and make movies, toys, pop tarts, you name it. That is where the money is.

What’s that? Your a comic artist not a salesperson? Then get a publisher that will do the work for you or get yourself an agent or a marketing agency. Go find Jerry Maguire and start yelling, “SHOW ME THE MONEY!!!” Video game developer, David Perry, does a great job explaining the need to merchandise here in one of his lectures.

It’s an awesome read and though it’s about licensing video games, you can easily see how it relates to comics because his point is that characters drive licensing and merchandising more than anything else.

Now you know that, yes, it is possible to get rich making comics but it requires a lot of love, a lot of work, a lot of luck and a lot of wheeling dealing. Don’t say I didn’t warn you!

See you at the bank!

Celebrating Thirty Years of Comics History!

Gerry Giovinco


COMICONOMY the Economics of Comics

Monday, January 30th, 2012

Pirates! Pirates everywhere!

It was just over a week ago when everyone was banding together to trash SOPA and PIPA. We can agree that, as creators, nobody likes pirates but we hated the idea of losing our rights to innocently pirate, ourselves. The idea of being shut down, fined or arrested for sharing music, images or video that we “borrow” for use  on our blogs and/or favorite social media brought together a nation of internet users that rallied to crush those bills and won an indefinite reprieve.

I guess we are all in agreement that it’s OK to pirate a little bit, so long as nobody is profiting directly from the pilfering. It is, after all, free advertising, right? As a creator, what could be better than seeing your work go viral and having the whole world find out about it besides, you know, being paid for it?

The real pirates, the bad guys, are the ones with those vicious torrent download sites, scanning entire issues of comics, ripping entire DVD’s of major motion pictures, and cataloging music by the truckload for downloads as mp3 files. Those guys are rapists! They literally rip the food right out of the creators’ mouths by preventing them from benefiting from sales that were lost to the downloaders. The downloaders are the pirates’ accomplices, they are pirates too, red handed with stolen goods and the first ones to share an innocent link or post tainted content.

So, SOPA and PIPA have been dead for barely two weeks and everyone is already screaming about how we have to take down the pirates. Comic artists everywhere are starving and nobody wants to pay for comics, especially if they can get them for free. What are we to do?

Kill the pirates! Shut them down!!

Please, just don’t use SOPA or PIPA.

Almost symbolically, good ol’ SEAL Team 6 heroically trashed a real-world, pirate compound in Somalia and rescued two aid workers that had been kidnapped. Nine pirates were killed. Everyone is happy!

This all got me to thinking. Pirates are a motivated lot, as are most bad guys. They don’t steal and plunder just for the fun of it. They do it  for the money. They gather up a ton of treasure and then they bury it on a deserted island. The downloader’s reward is free comics but the mastermind must be making a fortune to be willing to risk federal charges.

The pirates have figured out how to make money with comics while giving them away for free! Those rat bastards! If only we were that smart! Comic creators could be happy again.

Well Golly! Web comics have been using the same business model as the pirates for years now with varying degrees of success. We use it right here at CO2 Comics! Yet it is always a struggle to justify giving comic content away for free because it flies in the face of the old distribution system, the same system that has a stranglehold on the industry’s move to a digital market.  We are so afraid not to make a nice buck off a sale in a micro niche market that we are unwilling to make a small return on each sale in a potentially monolithic market or let graphically rich, free content drive streams of traffic through a sponsored website.

Free content drives every major website on the internet wether it is a search engine, a social network, a news agency or whatever. Who pays to use Google, Facebook, YouTube, Yahoo!,  Wikipedia, or Twitter? They are all among the top ten sites in the world and all worth BILLIONS of dollars! Content that is free to consumers has driven entertainment industries for decades. Newspapers,  radio, and television have all been huge beneficiaries of delivering free content.

Build a big enough comic reading audience in a free and open market and you will see the number of book sales begin to rise to numbers not heard of in decades. There is plenty of evidence that free web content has helped the sales of trades. Retailers will be happy to see a parade of new clientele march through their doors. We won’t have to read blog posts by comic artists crying duress driving down their power of negotiation to corporate publishing scum by playing a vulnerable hand. Free content also neutralizes piracy by taking away their only incentive to attract comic readers to their torrent sites.

Comic art has more value than we are daring enough to place on it. Let the work declare its own value and surprise yourself. Always remember that Disney is built on the back of Mickey Mouse and Time-Warner on the shoulders of Superman. Walt Disney believed in Mickey and let Mickey’ s success establish the worth of his company. Seigel and Schuster, in a fit of desperation,  sold Superman, a comic that nobody else wanted, for a lousy $130 and made someone else rich beyond their dreams.

Which creator would you like to be?

Let’s learn from the pirates. Comics are treasure even when they are free. We are in a position to command the destinies of our creative properties. Do not let senseless fear jeopardize the future of the industry. Take time to analyze and understand the market. Take control.

Celebrating Thirty Years of Comics History!

Gerry Giovinco


Lesson’s Learned

Monday, January 16th, 2012

Don’t you just love when we learn things from our children? Usually they are just reminders of lessons learned long ago and forgotten, lost in the redundancy of our daily lives. Sometimes we have to watch our kids suffer through the same trials we did to remember why those lessons were so valuable.

This week my son Michael had the amazing opportunity to run for President of the New Jersey Association of Student Councils. He was challenged by a very worthy opponent and some unfortunate circumstances and did not win the election. His disappointment was heartfelt. As painful as it was to see him victimized by the agony of defeat it was as much a joy to see him concede with class and good sportsmanship. He picked himself up, dusted himself off and moved on to the next challenge, a performance of stage illusions before a packed auditorium at his school two days later.

The pride he felt after that successful performance and his facebook post, “Being a part of amazing shows like Cabaret Night help remind me why I go through all the hard work and effort to do what I love most :) reminded me of what it was like to be young, daring, industrious and resilient.

Thanks, Mike!

Thirty years ago when we were puttering around and laying the foundation for Comico we had all those fine qualities. There were plenty of obstacles, defeats, and disillusionments but every time we were knocked down, we got back up, learned a lesson or two and forged ahead. With all that “hard work and effort” Comico became a contender in the comics industry but eventually the haymaker did come and the defeat was as bitter as it could be.

Sometimes, as Mike proved, it’s better to redirect, let the wounds heal, and regain your confidence. This of course is easier done when you are young and bereft of responsibility.

Bill Cucinotta and I as former partners at Comico and now as partners here at CO2 Comics are proving that it is possible to pave a comeback trail and that even tough we are not the twenty-somethings we were when we founded Comico we still have the drive to do what we, as artists, love most and that is make comics.

Looking past healed wounds and a sea of scar tissue it is nice to see that there is still evidence of the impact that our earlier achievements had on the industry not the least is the creators and readers that have put their faith in us by joining us in our CO2 Comics venture.

This industry is in the middle of a massive evolution and we know that we can expect to be taking it on the chin once again as we go toe to toe with seemingly insurmountable obstacles but hey, it’s only been thirty years since we set out on that mission before and now we have a new weapon, inspiration from our own children.  How can we expect to teach them the lessons that Michael has learned if we don’t lead by example?

Celebrating Thirty Years of Comics History!

Gerry Giovinco


Viva La Comics Revolution!

Monday, January 9th, 2012

Damn it!

It breaks my heart every time I read about a comic artist finding it difficult to make ends meet, especially when they are extremely talented and were at one time among the elite creators in the field.

Welcome to the Arts!

I guess this means that comics have finally arrived as an art form. There was a time when a job in comics was just a bottom feeder stepping stone to a more lucrative career in advertising or other creative fields. Now artists are begging for a career in comics. Who would have guessed?

It was not long ago when Dick Giordano feared that the talent pool in comics was about to be extinct prompting him to create an apprentice program at DC in the late 1970′s. Around the same time Joe Kubert’s school became a fertile environment, producing numerous great talents. Other teachers like Will Eisner and Burne Hogarth also brandished brilliant torches, shining a bright light on education of the medium.

Comics now have joined the respected ranks of music, dance, literature, painting and sculpture where legions of practitioners strive for success yet only a rare few ever achieve stardom and tremendous financial reward.

Joe Kubert, Will Eisner, Burne Hogarth

Does this mean that if you are not one of the supremely talented or lucky you should just pack up the pencils paper and ink and give up? Hell no!

Artists in general have a strange sense of entitlement. Growing up, most are made well aware of their talents by doting family and friends that hail their giftedness. Stars in their own small circles, many are not prepared to face the challenge of competition in the larger arena of the real world. They expect the commendations and glories that they always knew and become disenchanted when it requires significantly greater effort to achieve success.

Success in any medium requires hard work well beyond talent and this is especially true in comics because of limited opportunity. Other than publishing yourself, there are so few publishers willing to pay reasonable fees for the work. There are also fewer projects by major publishing houses which will become an epidemic as the digital market grows.

The Big Two’s bean counters will surely realize that the seventy years of content that they already posses will be enough to saturate the digital market. Their money would be better spent digitalizing the classic material than spending it on new work that might require royalties and other forms of compensation not to mention costly editorial and production expenses.

So what’s a comic artist to do? What else? Get creative! Pave your own road to success by marketing, networking, publishing, teaching and creating comics, just like every other person that calls themselves a professional artist of the medium of their choice.

Superstars in every creative field are rare but plenty of creative folks support themselves and their families while  doing what they love by digging hard into the trenches and working it. Just ask any wedding singer, music teacher, production artist, variety entertainer. How many musicians are there in a garage band performing locally that have dreams of being a big star? Plenty.

The environment for creating comics and profiting from them has never been more full of opportunity thanks to the Direct Market, digital printing,  the internet, and digital distribution. Any one can make comics and have them distributed around the world in no time. Not everyone will get rich making comics but, like every art field, the cream will rise to the top and others will find levels of success to meet their personal efforts and some will simply give up their dream.

How To Be A Supervillain by Rachael Yu

One thing is for sure, like the lottery, you can’t win if you don’t play. Last week a graphic novel written by a fourteen year old girl, Rachel Yu, was number one on Amazon’s Kindle Fire, outselling any graphic novel by Marvel or DC! The playing field is as even as it is ever going to be regarding distribution and the comic creators have the upper hand when it comes to being able to create and control exciting, fresh, new concepts.

Check Out Occupy Comics

2012 has already been tagged as the year of the artist-entrepreneur. It most definitely is! If you have been following the Occupy movement you may be in anticipation of a revolution. If you are a comic creator you are in the middle of one! Now is the time for comic creators to unite and take control of the digital market and ultimately the Direct Market, simply by producing the best new comics available. Let the big guys bury themselves with reboots of tired old characters.

CO2 Comics is just one collective community of comic artists with an eye on the prize. We have a track record thirty years in the making, of jumping into the ring with the heavyweights and backing them into the ropes with speed and agility. We are lacing up the gloves again as proud supporters of creators right’s and the talents of the little guy. If you want to be in our corner, contact us, show us what you got and get prepared to deliver an uppercut. The big guys are going down!

It may not seem right making comparisons of art and war but this is a matter of survival. Comic creators have an opportunity to set an example. We have a chance to prove that as a community we can make a difference. We can pull ourselves out from under the thumb of corporate giants that have dictated this industry for decades and establish new standards for the creation of comics that will make them better for everyone.

Oh, and if you don’t think this is war you better educate yourself about SOPA and realize that there is a covert attack on our creative rights happening right now. Implementation of SOPA may as well be the implementation of martial law on the internet and we are in danger of losing all the benefits and freedoms of the systems of distribution that we are counting on for a bright future for comics. We must do what we can, now, to stop SOPA.

Carpe Diem!

Celebrating Thirty Years of Comics History!

Gerry Giovinco


2012 Welcome to The End of the World!

Monday, January 2nd, 2012

I can’t believe that 2011 is finally behind us! The year sure went fast and boy was it rocky but hey, some of us enjoy a wild roller coaster ride. Now we have to look forward to the brave new year of 2012. Thanks to the Mayan calendar and a few other prophetic hijinks many fear that this year is targeted to be The End of the World.

Bring it on Baby!

Regardless what the predictions may be, you can bet 2012 will be the end of the world as we know it, especially in the field of comics. 2011 set the foundation for the Digital Age and I think that this year you will see comics taking a foothold as a dominant player in digital media.

Beware of the little guy!

The nature of digital marketing and distribution as it stands today will make the market an open free-for-all and don’t be surprised to find some of the smallest fish making the biggest waves because of their ability and willingness to navigate freely, unencumbered by bureaucracy, corporate red tape, and allegiance to traditional systems of distribution.

This sounds like a lot of hype from an Indy guy like myself plugging a web based comic site here at CO2 Comics with my partner Bill Cucinotta and a loyal roster of comic contributors that for the last two and a half years have been plugging away diligently.  We are happy to be little guys in times like this because we have been there before and we know the potential of the current environment.

Gerry Giovinco, Bill Cucinotta & Phil LaSorda

2012 marks the thirtieth anniversary of our first attempt at publishing comics as Comico the Comic Company. Bill and I, along with former partners Phil and Dennis LaSorda, were little guys with not much more than a dream when we attempted to tackle the then fledgeling Direct Market with our first black and white  anthology comic book, Primer #1. Within a few years we had surprised the industry  as we grew to be a dominant player, publishing acclaimed color comics, securing daring licensing deals, and working with a long list of some of the most talented artists in the field.

A lot has changed over the last thirty years, in the industry, in the world and in our lives, but one thing is still the same. Bill and I, along with the rest of our CO2 Comics family, have big dreams about creating comics and we know first hand the potential of being the little guy. I am a sucker for nice round numbers and twenty twelve rolls of the tongue in a robust kind of way but a thirty year benchmark is a great excuse to stand up and want to be accounted for.

This year for us will be a celebration of our past accomplishments  and a reminder to ourselves and the world what we are capable of. 2012 may not really be the end of the world after all but don’t be surprised if a new world emerges, especially where CO2 Comics is concerned.

Happy New Year!

Celebrating Thirty Years of Comics History!

Gerry Giovinco


Legends Lost

Monday, December 19th, 2011

Jerry Robinson & Joe Simon

This month, as the holiday season celebrated by gift giving approaches its crescendo, the comic industry has lost two giants in the field that have played significant roles in giving the world the gift of a comics industry that we have all come to know and love. Without the creative efforts and genius of these two men the Golden Age of comics may have been nothing more than a blip on our cultural radar. They, along with all the Golden Age comic book pioneers, gave a gift that keeps on giving: their talents, energies and inspiration. We could never thank them enough.

Jerry Robinson, 89  and Joe Simon, 98 passed away one week apart, reminding us that the light of their generation of creators is nearly extinguished.

Jerry Robinson was the creator of the Joker, a nemesis that defined the Batman. Robinson also co-created the boy wonder, Robin, but was probably most notable for his valiant championing of creator’s rights. He fought for compensation to Superman creators Siegel and Shuster. He went as far as traveling to Uruguay and the Soviet Union to help free jailed political cartoonists. He was dauntlessly motivated to protect creators.

Joe Simon was an industrious creator  having been a writer, artist, editor and publisher. He teamed with Jack Kirby to co-create Captain America and many other superheroes while also pioneering the comic genres of romance, horror and satire.

I’ve written in the past about the legacy and lessons that comic creators leave behind when they die. This is true of these two legends as well.

Regarding the current tough economic times that most creators face, inspiration can be found in Joe Simon’s words from a 2009 interview with Graphic NYC:

There were a lot of times when artists were unemployed in this business, and we had to make our own jobs by creating something off the beaten track, a new type of hero or something entirely different like Young Romance. We were the guys that were up to the task.”

Ever resourceful and resilient Simon forged paths in the industry that created jobs and opportunities not just for himself and his partner but generations of comic creators to follow. That is not just an inspiration to the creators of today but a challenge to be equally resourceful and willing to overcome the obstacles of the current market.

Jerry Robinson’s legacy is one of creative diligence. Robinson’s lifelong fight for creators rights demands that we be better educated about the legal matters that protect the ownership of our own creations. More than ever we have the ability to be the stewards of our intellectual property and profit from our works fairly thanks to standard-bearers like Jerry Robinson who waved the flag of righteousness for creators past, present and future.

With the new year upon us and the comics market possibly poised for tumultuous change, move forward with a keen eye to the past so the lessons learned from great masters of the medium like Jerry Robinson, Joe Simon and so many others from that great generation of the Golden Age of Comics are not forgotten but are used as a source of empowerment for a better, more creatively exciting and profitable comics industry of tomorrow.

Making Comics Because I Want To

Gerry Giovinco


Comics: A Christmas Carol

Monday, December 12th, 2011

What the HELL is going on!!! Two weeks till Christmas and the comics world is apparently in an anxiety crisis of epic proportions. Retailers are staring down a deep, dark abyss of economic failure, struggling with the day and date price issues between print and digital. Artists are literally begging for help suggesting suicide as an option. No one has a dollar to wipe their ass with. The future can only suck more. We’re gonna BLOW!!!

What’s it gonna take to get bitch-slapped back to our senses?!

Fortunately, crisis seems to bring out the best in us. When we hit rock bottom, get ready to bounce. Impact seems imminent!

Remember, bouncing requires redirection

Ebenezer Scrooge could change his miserable, miserly ways and divert himself from a path of loathed self destruction.  He, of course, had the help of the three Spirits of Christmas Past, Present and Future.

What would they have to show us about the comics industry?

I think the Spirit of Christmas Past would take us back to images of a vibrant industry where comics sold millions of copies each month. It would show how the industry banded together to save itself from elimination by the Senate Subcommittee on Juvenile Delinquency hearings in 1954. Then it would point to the Silver Age, then the rise of the Direct Market and Independent publishers. The specter would point out that early Direct Market retailers were an innovative, entrepreneurial lot that started with little, working out of garages using shoe boxes in place of cash registers. The Spirit of the Past would also point out injustices to creators and the greed of corporate minded publishers.

Spirit of Christmas Present would paint an anxious picture of an industry at a cross road faced with the possibility of unlimited opportunity for creators and audiences. The Independent publishers, the internet, and digital comics are proliferating and offering the widest variety of comics ever. The creative direction of comics is no longer harnessed with blinders, focused on only spandex and capes. The joys of creative freedom however are marred by a financial crisis not seen since the Great Depression, ironically the era when comic books first rose from the muck. Creators struggle to create while making ends meet as corporate comic companies feast like gluttons on the spoils of creators that they had raped in the past. Nervous retailers struggling with revenue lost to digital wonder how long they can keep their doors open. The industry wonders what will become of the twenty page pamphlet format that gave us so much joy for decades. Like Tiny Tim’s crutch it leans, slumping on a shelf in a weakened state.

What will the future hold?

The Spirit of Christmas Yet to Come points toward what, at first glance, appears to be a tombstone but, as it turns, exposes itself to be a shimmering tablet of hope. The spirit shows that anxious fears were warranted. The Industry did change. Those that could not adapt, were set in their ways and frozen by fear, perished, defeated by the medium they loved so much yet held to so tightly  that they crushed their own dreams of its future.

The tablet that the Spirit now holds is a miraculous window of information that not only shows the potential for comics as digital content via apps or the web but as print product as well. Comics reach more readers than ever before in more formats and genres than ever imagined in the last seventy years. Publishers big and small reach audiences of all types with targeted approaches that broaden the love for the medium. Retailers who adapt capitalize as their stores become the beneficiaries of the broadened appeal and awareness of comics. The local comic shop becomes the social gathering spot for a new wave of comics enthusiast who is no longer limited by the narrow scope of the superhero genre. Creators gain new respect and are in greater control over their own destiny and their own creations than ever before.  Through it all the pamphlet lives as just one of a multitude of formats, loved for what it always was intended to be, a casual reading experience full of wonder and excitement accessible to anyone.

So, while we are all holding our breath, waiting to exhale, throw open some shutters and let the light in. Take a deep breath of some crisp, morning air and put your chin up. The future is only as dark or as bright as you are willing to let it be. If you love comics, I’m sure you are a dreamer of the impossible. It is time we in comics stop dreaming to live and start living our dreams of an impossibly bright future.

Hit it, Tiny Tim.

“God bless us, every one!”

Making Comics Because I Want To

Gerry Giovinco



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