Power Outage at Marvel

power_outage_at_marvel

It has been a long time coming. Ever since Disney plunked down four billion bucks to buy Marvel, the world has been waiting for Marvel to lose its autonomy. It finally happened last week when Marvel CEO Ike Perlmutter was deposed as reigning king of the roost at Marvel Studios. Kevin Feige stepped over his former boss to report directly to Disney honcho, Alan Horn, to oversee that Marvel Studios joins with Pixar and Lucasfilm in its next logical step of integration with the House of the Mouse.

Perlmutter is a notoriously tight fisted skinflint that refuses interviews and lurks in the shadows, dodging photographers like a vampire reeling from the crack of dawn. (Only one image of him from decades ago exists on the internet!) Legends of his unscrupulous tactics abound from wanting to offer only potato chips at a Marvel premier to denying new pencils if two inches were left on an old one. He led Marvel with all the fear tactics and guile of Dr. Doom but his success as a dictator was unquestionable until now.

Perlmutter was deemed too much of a threat to the sanctity of Hollywood business etiquette and has now been banished to control only the television, animation and publishing end of Marvel.

Oh, the irony!

The world knows, and Kevin Fiege will attest, that the success of Marvel Studios has been predicated on the quality of the source material culled from the comic books and their persistent adherence to it. Yet, the comic book publishing end, like Ike Perlmutter, will be destined to play second fiddle to the hugely profitable films regardless of how responsible both the comics and Perlmutter are for being the  solid foundation on which the current Marvel empire has been  built.

Perlmutter in his storied career has proven to be both resourceful and vengeful so be sure he will not be buried in the comic book ghetto for long but what does this mean for the comic industry?

Don’t expect to see comic creators getting paid well anytime soon. Now that DC Comics is cutting back in wake of a reported $2 million deficit and  and Perlmutter’s predisposition to cheapness, there probably could be no better time to jump ship as a creator and go independent.

The driving force of the world’s most famous superheroes is no longer comic books, it is film. The publishing arms of Marvel and DC are both firmly planted in the back seat of their entertainment conglomerate’s priority list. DC is also racing to enforce edicts from on high to realign their comic book versions of their characters with upcoming film and television versions.  Don’t be surprised if Marvel and DC both pull the plug as comic book publishers while their valuable properties are licensed to other comic book publishers just to save a buck.

Lights Out.

Gerry Giovinco

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