The Comic Company: Comics Interview #5

In an effort to promote CO2 Comics‘ ongoing, monumental project, David Anthony Kraft’s COMICS INTERVIEW The Complete Collection, we have established a COMICS INTERVIEW Facebook page. Please, if you have not done so already, stop by and “LIKE” the page and share it. It is becoming quite a trip down Memory Lane.

Random posts of quotes and photos of comic creators who were interviewed in the magazine have evolved into a photo feature that we like to call the Quote of the Day. The positive buzz generated by this feature encouraged us to generate more content and so began a staggered release of cover images from the issues that have been reprinted in the first two volumes of David Anthony Kraft’s COMICS INTERVIEW The Complete Collection.

COMICS INTERVIEW #5 surfaced quickly and brought back a tidal wave of memories. That was the issue where Bill Cucinotta and I, as part of the fledgeling Comico crew that also included our former partner Phil LaSorda and SKROG inker, Bill Anderson, were interviewed by David Anthony Kraft, himself,  in a New York coffee shop.

The event is so much like a dream that we often have to remind ourselves just how it came to be. We were all young guys full of hopes and ambition living the best times of our lives. Those were the days that, as comic creators, Bill and I  look upon with the greatest fondness. We were taking chances, creating our own material and attempting to do what others said we couldn’t; build a comic company from scratch.

Primer #1

We had published our first black and white comic, Primer #1 in October of 1982 and a few months later, in February 1983,  David Anthony Kraft’s COMICS INTERVIEW #1 hit the stands.  We knew right away that this was a magazine that we wanted to be associated with and Bill, who was always focused on ways to promote our comics in the Direct Market, was quick to contact David Anthony Kraft to set up advertising arrangements.

It was very easy for all of us to be star-struck. Dave was one of our heroes, having written and edited for Marvel for years. We had all cut our teeth reading his work and suddenly we were dealing with him on a regular basis. It was not long before we were referring to him as DAK.

Dave was much more than a business associate. To us, he was a mentor, filling our heads with knowledge about the comics industry including inside stories and tons of “of the record” anecdotes. More than that, he was a friend. Dave understood that we were possibly biting off more than we could chew but he was always willing to nurture our enthusiasm and offer respected criticism.

This support started with that first conversation he had with Bill regarding advertising which resulted in a trade deal where we ran Interview ads in our comic books and Dave ran Comico ads in his magazine. This allowed us to build a respected presence in the market with no cash expense and to have more reasons to call Dave on a regular basis.

The first Comico ad ran in Comics Interview #3 and our ads became a staple in the magazine for years to come. Lucky for us, we really hit it off with Dave and suddenly we were on a train to New York to be interviewed in issue #5.

Dave must have really been amused by us.  We were a bunch of goofy kids with big dreams that only seemed possible because we didn’t  know better. Our naiveté was our biggest strength; that and an unbridled enthusiasm to create comics.

Gerry Giovinco, Bill_Cucinotta & Phil_LaSorda

We dove into our interview with such a flurry that a half hour into it Dave realized his recorder had not recorded a word we said and we would have to start over. It was typical of  our hit-and-miss approach to making comics. If we didn’t get it right the first time, learn from the mistake and make it better next time.

It is embarrassing, now, to read our ramblings, recognizing in hindsight how amazing it was that we would be able to steer Comico to become a powerhouse in the industry and  establish standards and milestones that would influence the creation and success of future companies like Dark Horse and Image.

Dave, in all his wisdom, was able to see in our comics  what he referred to as “a contagious enthusiasm that transcended their shortcomings.”

Of the entire interview the most significant words were written by Dave in the introduction where he recognized Comico for the pioneers that we were as publishers.

“Comico, the comic company, is among the newest and most ambitious of the independent publishers springing up in the field. Comico’s five titles – AZ, SKROG, SLAUGHTERMAN, GRENDEL and PRIMER – are distributed through the direct-sales system and are available exclusively in comics shops or by subscription.

What is, perhaps, most surprising about such an enterprising endeavor is that all of the comics creators are ( at least, for now) essentially unproven and unknown. Starting from scratch, on such a scale, is virtually unprecedented under the circumstances.”

Our presence in COMICS INTERVIEW #5  marked a coming of age for us.  We shared the issue with industry legends, Stan Lee, Dick Giordano, Wendy and Richard Pini! To be included with this iconic group, for us, was a dream come true. It was time that we were taken seriously by the industry, fans and, most importantly, ourselves.

Future issues of COMICS INTERVIEW would chronicle our achievements as our line grew. Features about The Elementals in issue #17 and ROBOTECH in issue #23 were evidence that we were a company on the move, adapting to survive and prosper. More would follow and Comico, as a company,  managed to maintain a lifespan as long as COMICS INTERVIEW itself.

Comico, unfortunately has gone the way of every other independent publisher of that era. Bill an I however are still plugging away, as enthusiastic as ever but with quite a few battle scars to show for it.  We still look to Dave as a mentor and friend and knew that when we started publishing as CO2 Comics we had to re-establish our relationship with COMICS INTERVIEW.

We are now on a long journey to package the entire 150 issue run of that memorable magazine in an eleven volume set. Two volumes are complete and the third is in production.

As Dave says, “It is a labor of love.” And what’s not to love? For us, everyday is a trip back to the “good old days” and a reminder of the enthusiasm that keeps Bill and I making comics just because we want to.

Making Comics Because We Want to,

Gerry Giovinco


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One Response to “The Comic Company: Comics Interview #5”

  1. Paul says:

    love reading the pieces. the history and back story fill in a number of voids in my memory banks. great stuff, as always.
    z

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